10 July 2023

Austria's largest digital marketplace willhaben pays tribute to the start of 'Mission: Impossible - Dead Reckoning Part 1' and presents some pieces related to the cult movie series

Today, willhaben, Austria's largest digital marketplace (article) with focus on second-hand goods and one of the country's pioneers in the use of AI (article), presented a special collection of pieces on occasion of the release of Tom Cruise's latest 'Mission: Impossible - Dead Reckoning Part One' movie. The film is expected to have the most successful start of the series, as The Guardian writes in a recently published article detailing the very timely plot centered around an AI with additional facts such as that the movie was produced over several years and is not the first about a rogue AI, but "Now it feels like a credible scenario."

Fashion.at asked the magazine's fashion chatbot Cytara on fashion.at/FashionChatbot, which calculates the answers from texts it's trained on: "What's the influence of the Mission Impossible movies on lifestyle products?" Cytara replied in the Fashion.at chatbot's programmed polite tone:

"The Mission Impossible movies, known for their action-packed plotlines and stylish characters, have had an influence on lifestyle products. These movies, with their high-profile actors and sleek fashion choices, have become a source of inspiration for fashion and lifestyle brands.

One of the key influences of the Mission Impossible movies on lifestyle products is the "spy" or "secret agent" aesthetic. This includes sleek and modern designs, high-tech gadgets, and futuristic elements. This aesthetic has been incorporated into various products, such as clothing, accessories, and even home decor items, to cater to the demand for a sophisticated and stylish lifestyle.

Additionally, the movies have also popularized certain fashion trends. From Tom Cruise's iconic aviator sunglasses to his tailored suits, these fashion choices have become synonymous with the character of Ethan Hunt and have influenced the fashion industry. Brands have capitalized on this trend by creating products that emulate the style of the characters, making it accessible to consumers."

Cytara's response is very general and offers no further details without additional questions, except for three sources for more information.

Willhaben used the highly anticipated release of the movie 'Mission: Impossible - Dead Reckoning Part 1' to search the inventory on willhaben for items related to the movie series. The willhaben team found a special edition Abarth 500 Fiat 500E sports car. At the premiere of the 7th 'Mission: Impossible' movie in Rome, the red carpet was not only rolled out for the film stars, but also for two cars of the Italian brand Abarth: While in the movie Ethan Hunt drives a Fiat 500 Abarth from the sixties on a wild chase, the current advertising campaign for the new electric model, the Abarth 500 Fiat 500E, is kept in the 'Mission: Impossible' style. Other items include a Casio DW 290 watch such as worn by Agent Ethan Hunt in the first film, second-hand Oakley sunglasses as worn by the character throughout the series, Belstaff biker jackets, and a Blu-ray collection of the previous six Mission: Impossible films.

Image: The Abarth 500 Fiat 500E is one of the items presented today, 10 July 2023 by willhaben as the best finds for the start of the movie 'Mission: Impossible - Dead Reckoning Part 1'. Photo: © willhaben.