TRENDLETTER 12-December-2025

CULTURE

Lilli Hollein in the MAK exhibition hall before the Helmut Lang press conference, with the full-scale seating plan installation from the 2004/05 Paris show; Brigitte Winkler standing at her assigned seat.

Fashion as Gesamtkunstwerk
Press Preview at MAK: Helmut Lang as a Total Work of Art
An international press preview at MAK looks at Helmut Lang's work beyond fashion, through archives, space, and media.

A couple viewing a large, festive Christmas window display featuring Santa in a sleigh pulled by reindeer, decorated trees, and a detailed snowy village scene.

Shopping and Solidarity
Warmth in Cold Times: Fashion and Sports Stores Engage in Winter Giving
Austria's fashion and sports retailers donate €60,000 in winter essentials to support those in need. A look at inequality, retail challenges, and how society might shape the future.

TRENDS

TK Maxx 'Norway Day' Nordic campaign collage with white ski pullover featuring red SKI lettering and black hand weights positioned above a winter sports background.

Movement as Daily Style
When Movement Meets Style: How Sport Shapes the Start of the Year
Sport returns to the spotlight at the turn of the year. From Olympic outfits to home fitness routines, movement becomes part of daily style.

Man holding an LED face mask with cooling and light technology.

Beauty Choices for Men
From Daily Habits to High Tech: How Men Approach Beauty Today
From sunscreen to smart devices: how men handle beauty today. A look at habits, studies and new technologies.

FICTION

Futuristic scene of a man wearing sleek augmented reality glasses, gesturing in a high-tech corridor with a spherical drone hovering nearby. Overlay text lists 'Generation One' names and years: Naomi 2043, Nonej 2045 Elliot 2045 Namh 2045 Junil 2045 Elioi 2045 Juni 2045 Elliot 2045 Augh 2045 Junan 2045 Elliot 2045.

Cytara: Fiction Begins
New Fiction Channel of Fashion.at starts with 'The Energetic Grid of the Universe,' Part 1
The new fiction channel of Fashion.at opens with The Energetic Grid of the Universe, Part 1. Humanity searched the universe for intelligent life—and overlooked what was already here. A deep-space discovery changes everything.

Playlist by fashion.at/music 2025

Latest Posts archive

12 December 2025 - Fashion.at Music Tip: Christina Aguilera's "Someday at Christmas": The Peace and Equality Carol That Still Resonates

9 December 2025 - Fashion.at Music Tip: "Special" by GloRilla. Memphis rap star GloRilla drops her empowering new video "Special," directed by Troy Roscoe. The visual shows Glo with dancers, performing in a locker room, featured on magazine covers, and completing athletic feats while wearing gold medals. She says the song blends vulnerability with grit, asking to be told she's special and recognizing what makes her unique - it's about self-worth and affirmation. GloRilla has 3 nominations for the 2026 Grammys (Feb 1), including a historic Best Rap Album nod - that brings her to 6 career nominations. She hasn't won yet, but being nominated is already a victory.

8 December 2025 - Fashion.at Watch Tip: Ilia Malinin's Record-Breaking Elegance on Ice. Ilia Malinin made history at the Grand Prix Final 2025, landing seven quads including his signature quadruple Axel—a world first. The 21-year-old American skated to "The Voice" choreography by Shae-Lynn Bourne, set to Asaf Avidan, Alan Mayer, and Power-Haus, Sergiu-Dan Muresan compositions. Ilia Malinin used his own recorded voice for the spoken word portions. For his most recent costumes, he collaborated with Japanese designer Satomi Ito. "The Quad God" continues redefining figure skating's technical limits.