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TRENDLETTER 16-April-2025

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DIGITAL CULTURE & PHOTOGRAPHY
Image: Screenshot of the Online Sammlung Plus page from the Volkskundemuseum Wien showing a historical postcard titled 'Man in Hutsul costume from Kolomea, Galicia (now Kolomyia, Ukraine).' The image is a hand-colored studio portrait from the 1880s, depicting a man in a winter coat with a fur hood holding a rooster. The postcard was created in the former crown land of Galicia, which was part of the Habsburg Empire from 1772 to 1918. After World War I, Galicia was divided and became part of present-day Ukraine and Poland. Source: sammlung.volkskundemuseum.at.Shared Cultural Heritage
Austria's Public Museum Collections Go Digital: Access to Clothing and Textiles from Volkskundemuseum
Austria's state-owned museum collections are going digital. The Volkskundemuseum expands online access with textiles and clothing entries in its digital database.
Image: Arvida Bystr?m, A DOLL'S HOUSE, 2022. Courtesy of the artist. Arvida Bystr?m's work is featured in the 'Model Collapse' exhibition at Kunsthalle Wien Karlsplatz during the Vienna Digital Cultures 2025 festival. Bystr?m, a Swedish artist based in Stockholm and Paris, is known for exploring themes of femininity, digital culture, and identity through lens-based media, performance, and sculpture. Her work often delves into the social, aesthetic, and economic implications of the internet, employing a hyper-feminine aesthetic to challenge traditional norms. In addition to the exhibition, Bystr?m will present a performance titled A Cybernetic Doll's House on May 17 at Haus der Republik (Wiener Festwochen) ? Funkhaus, further engaging with the festival's exploration of technological and societal shifts.Vienna Digital Cultures
Vienna Digital Cultures 2025, Theme 'Model Collapse': A Guide to Festival Venues and Highlights
Where is Vienna Digital Cultures 2025 happening? From Kunsthalle to REAKTOR, here's your simple guide to the venues of "Model Collapse".

Image: Exhibition view of 'Josephine Baker. Idol Icon Inspiration' at Francisco Carolinum Linz (April 11 ? September 7 2025), showing photographic works in a gallery setting. Photo: ? kunst-dokumentation.com / Manuel Carreon Lopez.Josephine Baker's Life
Josephine Baker in Linz, Austria: A Star Revisited through the Lens of Photography
No dresses - but plenty of images. Josephine Baker's complex legacy is traced through rare photographs in a new Linz exhibition.

BEAUTY & HEALTH
Wolfgang Lederhaas, Vanessa Steinmetz-Bundy, and Hannes Steinmetz at the Honey Bee Hair-Care product presentation on April 8, 2025, at the Steinmetz-Bundy Privatsalon, Opernring 9, across from the Vienna State Opera. Lederhaas and Steinmetz each hold one of the two new products. Photo: © Gilbert Novy.Viennese Bee-Based Hair Care
Viennese Collaboration Brings Bee-Based Eco-Luxury to Hair Care
What happens when Vienna's top salon Steinmetz-Bundy joins forces with the Lederhaas natural cosmetics lab? A bee-based hair care line emerges after two years of development.

A rustic-style plate featuring classic Gr?ndonnerstag fare: creamed spinach, a sunny side up fried egg, and crispy roasted potatoes. The image was generated by Fashion.at in collaboration with ChatGPT.Green Cuisine
Spinach Traditions, Trends and Modern Takes on a Classic Recipe: Austria's Gründonnerstag in Green
Why do Austrians eat spinach on Gründonnerstag? A look into tradition, statistics from iglo, and three recipes for a modern take on a classic.
The image features an AI-generated depiction of a woman wearing an orange sun-protective hat while steering a motorboat on a lake in Austria. The bright lighting and reflective water highlight the importance of UV protection in outdoor settings. This visual was created by Fashion.at in collaboration with Copilot.Sun Protection Quiz
Sun Safety Knowledge
How much do you know about sun protection on cloudy days, in the mountains, or on the water? Test your knowledge in this quiz!

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