TRENDLETTER 19-June-2025

BEAUTY & ART

Portraits of Prince Eugene of Savoy (KI-generated and watercolor) and Philippine Welser, displayed side by side.

Beauty as Legacy
From Prince Eugen's Palaces to Philippine Welser's Bath
How do we define beauty? Two exhibitions in Austria—one in the East, one in the West—trace the timeless art of living beautifully.

Two views of the Hotel Astoria in Bad Gastein, the venue for the 'art:badgastein X POSITIONS' fair during sommer.frische.kunst 2025.

Art in Bad Gastein
Between Dormant Grandeur and Alpine Air: Art Awakens the Astoria in Bad Gastein
A forgotten grand hotel, a temporary awakening, and cutting-edge art: art:badgastein meets Positions Berlin Art Fair at the Astoria in Bad Gastein.

CYCLING

READY children's helmet by woom in red with safety features. woom EXPLORE bike with matte black details and award 2025 badges.

Design Awards 2025
Austrian Bike Brand woom Wins iF Gold for Child Helmet and Adds More Design Honors
Austrian bike manufacturer woom continues its award-winning streak with iF Gold for its READY helmet and multiple design accolades for the EXPLORE bike.

Interior of Ucon Acrobatics bag with Orbitkey clip and key; two cyclists in a tunnel wearing reflective Ucon Acrobatics bags.

Reflective Style
Reflective Gear and Smart Key Access: Ucon Acrobatics x Orbitkey for Urban Cyclists
As daylight hours begin to shrink after June 21, Fashion.at explored smart reflective styles for cyclists: Ucon Acrobatics' bag and Orbitkey's key system combine visibility, safety, and everyday convenience.

FASHION APPS

The picture shows a woman sitting in her apartment with view over Vienna.

Fashion Apps Study
From Style Guide to Shopping Trigger: How Fashion Apps Reshape Consumer Behavior
Fashion apps do more than suggest what to wear—they reshape how we shop, dress, and think. Insights from the 2025 Simon-Kucher study.

Playlist by fashion.at/music 2025

Latest Posts archive

18 June 2025 - Fashion.at Music Tip: Dance video released today for 'Balenciaga Covered Eyes' by Agnes

18 June 2025 - Fashion.at Music Tip: 'I <3. YOU' by Marina – from the recently released album 'Princess of Power'. The song is currently listed at the top of 'The Sound of H&M' playlist on Spotify, which is described as being curated to set the mood and fill spaces. Marina appears on the playlist's cover image. Her album explores themes such as female empowerment, fearless love, and leadership for a new generation.