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TRENDLETTER 5-June-2025

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FASHION & HERITAGE

Raphinha in adidas Originals by Wales Bonner SS25 apparel (left), WB Karintha Lo sequined sneaker (right), released 28 May 2025.Wales Bonner's Polyrhythm
adidas and Wales Bonner Tune Into Polyrhythm for SS25—Starring Footballer Raphinha
From port towns to polyrhythms: the adidas x Wales Bonner SS25 collection, fronted by Raphinha, draws on Black Atlantic research.

Left: Monika Ebner begins tailoring the winner's Lederhose by tracing chalk outlines. Right: Leo Bauernberger, Nicolai Von Dellingshausen, and Monika Ebner present the symbolic Lederhose. © Hetfleisch / SalzburgerLandGolf & Lederhose
Golf Meets Heritage: A Custom Lederhose for the Austrian Alpine Open Champion
Why was a 2025 golf champion awarded a hand-stitched Lederhose? The story behind a garment rooted in Alpine history.

Man wearing polka dot silk shirt from Gina Drewes Menswear 2025 campaign and model in hillside setting near Schloss MoosburgFashion & Art in Carinthia
From Austria's Lakeside: Gina Drewes Debuts Men's Line and Launches Art Collaboration
New masculinity meets performative art: Gina Drewes launches her debut menswear collection and an interdisciplinary exhibition with TOMAK this July in Carinthia.

CULINARY

Pink and green hydration gear: Waterdrop bottle, microdrink pack, carafe set, and nutribullet blenders including magenta Flip.Pink is the new Green
How Color, Convenience, and Consciousness Are Shaping Beverage Trends
In 2025, pink colors drinks and on-the-go bottles alike. A closer look at the cultural and lifestyle forces behind the shade.

Woman and man looking at phones outside a restaurant in the old city of Vienna.Restaurant Study Austria
Served, But Not Spoiled: Study Confirms Decline in Austria's Dining Experience
Worse food, higher prices, less hospitality — sound familiar? A new nationwide study confirms that Vienna isn't alone in its dining frustrations.

QUIZ

Table with drinks overlooking an Austrian-inspired lake and mountain landscape, where a couple is seated.
Healthy Eating & Hydration
Are You Summer Savvy? Test Your Knowledge on Healthy Eating & Hydration in the Heat!
How savvy are you about summer eating & drinking? Test your knowledge on everything from the best cooling fruits to vital hydration strategies & electrolyte balance. See how you score!

Playlist by fashion.at/music 2025


Latest Posts archive

30 May 2025 - Fashion.at Music Video Tip: Miley Cyrus releases the official video for 'Easy Lover' today (new album 'Something Beautiful'). She stars as a showgirl, dancing in a studio to the country-rock-pop-funky track. Watch it here: YouTube; stream or download 'Easy Lover' on MileyCyrus.lnk.to/EasyLover

Trendletter history:

29-May-2025

23-May-2025

16-May-2025

9-May-2025

2-May-2025

25-April-2025

16-April-2025