- selected fashion news for mobile phones

Media information, Sept 2009

The attention of web users
Fashionoffice has collected traffic data delivered by Google Analytics to find out how much influence the RSS Feeds, Trendletters, online and
offline advertising etc. have on the memory of the internet which represents the virtual consciousness of web users.

Measuring editorial content
The traffic of Fashionoffice’s editorials on the magazine’s main domains,,, from the months July and August 2009 is now published on

Its effects on search engines: Country domains push country specific keywords
Fashionoffice has released a collection of data from different sources showing how the bespoken fashion and beauty labels, designers and artists have benefited from the editorial articles online in May 2009 on and for August 2009 on The most important result attests that country domains push country specific keywords significantly higher even if two domains (.org / .at) are directed to the same webspace.   

Result: Memorized data gain more attention
By comparing the data from July and August 2009 with the high ranking pages between 25 August 2008 and 25 January 2009 on and the keywords used by the users to reach Fashionoffice, Fashionoffice demonstrates that the ‘memorized’ articles from former years gain more attention by the internet and its users than most current content. And this despite the fact that new content is massively promoted on RSS Feeds, Mobile Sites, Trendletters, editorial teasers in the advertising slots, as well as through online and offline advertising.

Reliability of the data: Fashionoffice’s technological premises are common practise
Fashionoffice has checked constantly together with official authorities for internet security and administration the reliability of the data delivered by the server of to make sure that the technological premises are common practise.

The consequences: Online reality is constructed of unprogressive data
Editorial media are opinion makers and cultural chroniclers. Therefore, they have ever been used to conserve historical memory and build contemporary consciousness.

“In times of a media like the internet this important function is obviously grounded on unprogressive data that causes a ‘reactionary’ view on today’s world, users – private and business - have to get aware how the reality is constructed online. The memorization of data has become already a bias in our ‘real’ world. The democratic process of building opinions has to be monitored and analyzed by the appropriate sciences with the aim to elaborate new communication theories based on these new aspects of the media reality of today,” Dr. Karin Sawetz, publisher

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