8 October 2011 - Short Message
#Fashion for #TV-show: 'How To Make It In America' invites to contest and collaborates with #designers
The TV-comedy 'How To Make It In America' is about two men starting in the fashion business with homemade t-shirts and hoodies in New York. Since this week, HBO invites designers, illustrators, creative heads... to the 'How To Make It In America' t-shirt contest to find the next official HTMIIA t-shirt. More about the contest and the prizes such as production, selling of the shirt, cash... on Facebook itsh.bo/nyAf2D.
Video: HBO collaborates with three design labels for the HTMIIA capsule collection. One of them is Kerri O’Connell who founded the label GoodWood in 2007 in Brooklyn. She combines fashion and art for wooden accessories. In the video, she speaks about the creation of the three pendants which are inspired by the TV-show: the 'Luis Guzman Chain Popping' (Luiz Guzman plays the character Rene Calderon, who was in jail and produces the soft drink 'Rasta Monsta'), the 'Popping Bottles Pendant' remembers a champagne bottle and stands for success, and an eagle on a skateboard - the 'Skate Eagle', symbolizes youth culture. Since 5 October, the limited collection is available on JackThreads.com/GoodWood.
(C) Sawetz, since 1996