On 11 August 2011, the Swedish label 'Odd Molly' presented the new women's wear SS2012 at the Mercedes-Benz Fashion Week Stockholm.
The natural leather coats and jackets with stitching in handcrafted style, colorful pink and turquoise dresses and hoodies, and comfortable crochet-looks in eight different shades for white are inspired by New Mexico, Santa Fe, mountain people in China and the Peruvian summer.
Odd Molly publishes about the approach to the collection: "We love indigo especially when mixed with whites and of course all powdery colours. Almost all of our prints and embroideries are made by us and is a very important part of our designs. We love to mix patterns, colours and qualities." mercedesbenzfashionweek.se
fig. original: Odd Molly spring/summer 2012; catwalk presentation on 11 August 2011 at the Mercedes-Benz Fashion Week Stockholm. Photo: (C) Kristian Löveborg.
Video: Women's wear spring/summer 2012 by Odd Molly on the catwalk at the Mercedes-Benz Fashion Week Stockholm, which ran from 9 to 11 August 2011.
Odd Molly was founded in 2002 by designer Karin Jimfelt-Ghatan and word artist Per Holknekt; in the meanwhile the label has received several awards. Today it is available worldwide in 40 countries; from Isetan in Tokyo to Fred Segal in Santa Monica.
The Fashion Week is held since 2005 two times a year. The next shows (FW2012/13) are scheduled from 29 January to 1 February 2012. Swedish labels and designers are in the main focus of the fashion week.
Source: Original article with images and video on http://www.confashion.com/ss2012/oddmolly8-2011.htm.
(C) Sawetz, since 1996