Analog, handwritten - and made for endurance the idea behind the concept of the photobook 'The Photodiary #3' with views behind the scenes during Berlin Fashion Week in July 2011. 'The Photodiary #3' was released yesterday on 19 October 2011.

fig. original:

The book with accompanying German, English, French, and Russian texts offers insights into the world of fashion professionals with contributions from journalists like Susan Stone (writes for and photographers such as Chloé Richard (worked already for L'Uomo Vogue, Nylon...).

The documentary centers around the creation of the SS2012 catwalks at A.F.Vandevorst, Augustin Teboul, Callisti, Iris van Herpen, Michel Mayer,... to name only a few. The publishers Marc Schuhmann and Joern Toellner's aim was to create a book authentic as possible - "more a contemporary document than a fashion book". The difference between a 'contemporary document' and a 'fashion book' is not closer explained; nevertheless, the fact that the content is delivered in analog form is for the ones who use mostly digital content (without paying a cent and additionally perhaps against ads) a good chance to value the work of journalists and photographers. How? Buy the book

Source: Original article with image on


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