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TRENDLETTER 3-July-2025

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SCENTS as PORTALS

A woman wrapped in a towel is smelling lavender and has a Gehwohl cream tube placed beside her. The Scent of Memory
How Gehwohl Connects Foot Care with the Proust Effect
What do lavender, memory, and foot cream have in common? Gehwohl explores scent's power on wellbeing and memory via the Proust Effect.

A symbolic AI-generated image of a medieval-style workshop, showing a modern artisan pouring golden molten wax from a rustic pitcher while focused on the traditional craft of candlemaking.Scented Stories
How Perfumes Revive History, Crafts, Art, and Literature
Perfume as poetic memory: V Canto's Ceraiuolo and other scents draw on Italy's deep well of history, crafts, art, and literature.

ARTISTS on TRAVEL

Anna Baar-Plommer, 'Mountain lake with Glockner group' (1860–1890), The Albertina Museum, Vienna. A tranquil mountain lake scene with the peaks of the Glockner group in the background, captured in naturalistic tones.Travel & Art
Wanderlust and Worldviews: Travel, Art, and Society in the Albertina's Summer Exhibition
This summer, while many Austrians take to the road, the Albertina Museum turns travel into art. Discover how journeys shaped creativity.

CUISINE in ITALY & AUSTRIA

Person spreading Barilla Pesto Basilico e Mozzarella di Bufala Campana DOP on bread next to bruschetta with tomatoes, surrounded by ingredients like olives, herbs, and olive oil.Culinary Bridges
How Italy Shapes Austrian Taste
Why do Austrians love Italian food so much? From vacations to pesto-packed summer meals, the culinary connection is strong. Plus: An ideal recipe for hot days when turning on the stove to cook is out of the question.

Glass of Strawberry-Pistachio Espresso Tonic with Julius Meinl logo, surrounded by strawberries and pistachios.Flavors from Vienna
Fresh Flavors at the Coffeehouse: Vienna's Ongoing Recipe Renaissance
Vienna's café culture isn't standing still—Julius Meinl blends strawberries, pistachio, and espresso for a new twist on tradition.

HAIR PROTECTION QUIZ

A woman, seen from behind with a towel wrapped around her hair, looks out a large glass door at a scenic Austrian alpine lake with sailboats and mountains.Test Your Knowledge!
Hair Protection From Mountain Peaks to City Streets
Think you know how to protect your hair from sun, salt, and city smog? Test your hair care knowledge and learn surprising facts about environmental hair damage!

Playlist by fashion.at/music 2025


Latest Posts archive

27 June 2025 - Fashion.at Music Tip 🎧: Today marks the start of race weekend in Spielberg for the Austrian Grand Prix — the perfect time to spotlight 'Drive' by Ed Sheeran from the just-released 'F1 The Album' (out June 27 alongside the film). The album features major names like Rosé, Tate McRae, Doja Cat, Burna Boy, Roddy Ricch, Peggy Gou, Chris Stapleton, Tiësto, and more.

26 June 2025 - Fashion.at Music Tip 🎧: 'Lover Girl' by Laufey, album 'A Matter of Time' (August 22)

Trendletter history:

26-June-2025

19-June-2025

12-June-2025

5-June-2025

29-May-2025

23-May-2025

16-May-2025