FASHIONOFFICE INSIGHT by publisher Karin Sawetz June 2010
Karin Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.).

Street view, catwalk... In the last weeks, Fashionoffice has taken a closer look at the streets in Vienna, the designers' own outfits on catwalks in New York, and collected some fashionable pieces for women's and men's style,... to name only a view examples of new articles that have been published. Visit the cover pages of the users' favored channels like collections, catwalk TV, or beautyme and find the 'fashion' fruits of our work. Like each month, we are providing also an insight into the statistics of the most viewed articles and - after some months again, we are publishing the keywords that bring users to Fashionoffice. Enjoy the magazine's new articles and get your own impressions on how the 'Fabric of the Web' is knitted.

Statistical data Keywords, most viewed articles By collecting the monthly statistical data about the domains of the magazine, it becomes once again obviously that despite the daily production of new articles which are linked from the cover pages where most of the traffic happens, the archived editorial works are tracked as the most viewed articles during 29 April and 29 May 2010 on Fashionoffice. To give you a better orientation how Fashionoffice's articles are found by users on search engines, the most important keywords from the domains fashionoffice.org, fashion.at, beautyme.com, and confashion.com are listed on this page.

Keywords that bring users by search to Fashionoffice:
(Google Analytics 29 April - 29 May 2010)

fashion.at and fashionoffice.org

1. fashion
2. office fashion
3. film noir fashion
4. females costume in film noir
5. bettina rheims
6. trend forecast 2011
7. fashion office
8. europe fashion
9. cache:https://www.fashion.at/
10. fashionoffice.org

beautyme.com

1. michael la delle
2. creative make up
3. vichy
4. woman&health beautyme
5. www.vichy.com
6. make up natural
7. makeup forever
8. vichy lipo peel
9. beauty me
10. beautyme

confashion.com

1. confashion
2. basso and brooke spring 2010 fabric silk
3. levis jean paul gaultier
4. pierre garroudi
5. lie sang bong
6. philipp plein jeans
7. anna fuchs road to hollywood
8. carlos diez diez jockey by cooper
9. stephanie garges
10. basso & brook
    

Articles viewed in May 2010 The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool. Ranking of the most viewed editorial pages between 29 April - 29 May 2010, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year):

Fashionoffice server location The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.

Web
Fashionoffice: fashion.at, beautyme.com, confashion.com

1. beautyme.com/cosmetics/2008/makeupforever10-2008.htm
2. confashion.com/ss2007/galati6-2007.htm
3. confashion.com/ss2007/garges6-2007.htm
4. confashion.com/ss2007/lenesecher5-2007.htm
5. confashion.com/ss2007/schweitzberger5-2007.htm
6. confashion.com/ss2008/ibm1-2008.htm
7. fashion.at/film/domino11-2005.htm
8. confashion.com/ss2007/venlai5-2007.htm
9. confashion.com/ss2007/generalmotors6-2007.htm
10. confashion.com/ss2008/ritukumar10-2007.htm
11. beautyme.com/fragrance/calvinklein10-2005.htm
12. confashion.com/ss2007/inhorgenta4-2007.htm
13. confashion.com/ss2006/jiwonree6-2006.htm
14. confashion.com/ss2007/philippplein4-2007.htm
15. fashion.at/culture/2008/chanel5-2008.htm
16. fashion.at/culture/beecroft10-2003.htm
17. fashion.at/triumph/2006/winner11-2006.htm
18. fashion.at/collections/2009/infash9-2009.htm
19. confashion.com/ss2007/puma3-2007.htm
20. fashion.at/culture/lichtenstein11-2003.htm
21. fashion.at/design/2009/vdmd12-2009.htm
22. beautyme.com/hair/2010/classicalstyle5-2010.htm
23. beautyme.com/cosmetics/2006/givenchy12-2006.htm
24. fashion.at/triumph/press/2005/award5-2005dt.htm
25. fashion.at/film/marilyn.htm
26. fashion.at/culture/wurm5-2003b.htm
27. fashion.at/film/cost1e.htm
28. fashion.at/film/2006/stepup8-2006.htm
29. beautyme.com/skin/2008/vichy-lipo2-2008.htm
30. beautyme.com/hair/wella8-2003b.htm

Mobile
fashion.at/mobile

1. 2010/classicalstyle5-2010.php
2. 2010/mediainfo5-2010.php
3. 2010/womenstyle5-2010.php
4. 2010/karinsawetz5-2010.php
5. 2010/aftersummer5-2010.php
6. 2010/menstyle5-2010.php
7. 2010/motorhistory5-2010.php
8. 2010/rumblefish5-2010.php
9. 2010/beachman5-2010.php
10. 2010/viennainsight-press5-2010.php
11. 2010/discoverystyle5-2010.php
12. 2010/hollywoodstyle4-2010.php
13. 2010/scooterstyle4-2010.php
14. 2010/viennainsight5-2010.php
15. 2010/josefsawetz5-2010.php
16. 2010/mercedesbenz5-2010.php
17. 2010/mostviewed4-2010.php
18. 2010/globalstyle4-2010.php
19. 2010/poolbar5-2010.php
20. 2010/peterweisz2-2010.php
21. 2010/womenstyle5-2010b.php
22. 2008/afshinfeiz11-2008.php
23. 2008/qasimi11-2008.php
24. 2008/rautenstrauch11-2008.php
25. 2009/dresscode10-2009.php
26. 2008/coccinelle11-2008.php
27. 2008/levis12-2008.php
28. 2008/strellson11-2008.php
29. 2008/viviennewestwood10-2008.php
30. 2010/summerrain4-2010.php

Ranking of the Fashion Feeds (from 29 April – 28 May 2010; data delivered by Feedburner) after views and clicks. This month's statistics from the Fashion Feeds show that the Trendletter alerts are the most clicked feeds, followed by Short Messages about videos concerning motor and art. Fashion Feeds with links to editorial articles are clicked very rarely.

FashionFeeds
https://www.fashion.at/feeds/fashion.xml

Name, Views, Clicks

Trendletter by Fashionoffice.org 140 776 –
Short Message 26/4/2010 - Motor-video s… 138 454 –
Short Message 26/4/2010 - Art-video 'Va… 136 454 –
Short Message 8/4/2010 - Fashionoffice … 131 455 –
Short Message 11/4/2010 - Fashionoffice… 130 452 –
Short Message 16/4/2010 - Music video t… 132 446 –
Short Message 30/4/2010 - Music documen… 147 399 –
Short Message 28/4/2010 - Music-video t… 144 397 –
Short Message 25/4/2010 - Historic musi… 137 402 –
Short Message 20/4/2010 - Fashionoffice… 136 399 –
Short Message 27/4/2010 - Music tip: 'C… 141 393 –
Short Message 28/4/2010 - Fashion video… 144 379 –
Short Message 22/4/2010 - Fashionoffice… 135 388 –
Short Message 15/4/2010 - The largest w… 131 378 –
Short Message 17/4/2010 - Fashionoffice… 136 370 –
Short Message 18/4/2010 - Fashionoffice… 134 371 –
Short Message 23/4/2010 - Styling appli… 137 361 –
Short Message 4/5/2010 - Music tip: 'St… 137 355 –
Short Message 15/4/2010 - Fashionoffice… 132 360 –
Short Message 13/4/2010 - Fashionoffice… 130 347 –
Short Message 1/5/2010 - Fashionoffice … 142 323 –
Short Message 6/5/2010 - Music tip: 'Ja… 133 311 –
Short Message 6/5/2010 - 70/80ies music… 130 311 –
Short Message 1/5/2010 - Music tip: 'Mo… 144 291 –
Short Message 22/4/2010 - Photojournali… 137 286 –
Short Message 20/4/2010 - Fashion video… 135 285 –
Short Message 5/5/2010 - Fashion photos… 136 260 –
Short Message 2/4/2010 - Fashionoffice … 64 313 –
Short Message 1/4/2010 - Fashion video … 63 313 –
Short Message 1/4/2010 - Fashionoffice … 63 311 –
Short Message 6/4/2010 - Art-music vide… 64 310 –
Short Message 2/4/2010 - Fashion video,… 64 309 –
Short Message 5/4/2010 - Musician who s… 64 309 –
Short Message 19/4/2010 - Website that … 135 234 –
Short Message 2/4/2010 - Green Showroom… 63 305 –
Short Message 31/3/2010 - Fashionoffice… 63 305 –
Short Message 7/4/2010 - 'Protect me fr… 64 301 –
Short Message 3/4/2010 - Fashionoffice … 64 235 –
Short Message 8/5/2010 - Music tip on o… 135 155 –
Short Message 10/5/2010 - Movie preview… 120 152 –
Short Message 12/5/2010 - Music video t… 107 161 –
Short Message 30/3/2010 - Fashionoffice… 63 189 –
Short Message 13/5/2010 - Fashion shoot… 103 142 –
Short Message 15/5/2010 - Book tip: 'Se… 87 132 –
Short Message 17/5/2010 - Making-of vid… 74 132 –
Short Message 19/5/2010 - Fashion video… 62 134 –
Short Message 27/3/2010 - Fashionoffice… 39 151 –
Short Message 26/3/2010 - Sebastian on … 39 150 –
Mash-up style-stories; Fashionoffice In… 152 19 –
Most viewed articles in April 2010 144 23 –
Short Message 4/5/2010 - Fashion photo … 139 27 –
Short Message 3/5/2010 - Vintage photo … 144 20 –
Fashion on Style 142 20 –
Fashion that holds back passing time 133 26 –
Women on motorcycles 147 11 –
Short Message 26/3/2010 - Fashionoffice… 39 117 –
Motor History; Vienna Insight by publis… 142 13 –
Tracking fashion! 141 9 –
Men, love, and motors 133 15 –

FASHIONOFFICE INSIGHT:
May 2010
April 2010
Mar 2010
Feb 2010
Jan 2010
Dec 2009
Nov 2009
Oct 2009
Sept 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009


Source: Original article on https://www.fashion.at/survey/2010/karinsawetz6-2010.htm.


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