fashion.at/collections

Square teaser graphic featuring abstract blue ocean waves and the text 'Paris Fashion Week Menswear SS27 Watch Tip: When the Beach Becomes the Runway.'

24 June 2026 Paris Fashion Week Watch: When the Beach Becomes the Runway
Sand, waves and surfboards replaced the classic catwalk at Paris Fashion Week, where water sports became the visual theme for menswear 2027.

Group portrait of 13 women in couture gowns by Jasmin Erbas during the Vienna Awards 2026 campaign shoot inside the Hofburg in Vienna.

23 June 2026 Vienna Awards Reveal Couture Campaign for October Gala
A new Vienna Awards campaign image offers a first look at Jasmin Erbas' couture designs before their presentation at the October gala in Vienna.

Close-up of an artisan painting a colourful enamel jewellery design by hand during Freywille's 75th anniversary event in Vienna.

17 June 2026 75 Years of Freywille: How Vienna's Fire Enamel Jewellery Is Made
A live painting demonstration and new Sphinx-inspired designs revealed how Vienna-made fire enamel jewellery is crafted for Freywille's 75th anniversary.

Three looks from the diploma collections shown at Show Modeklasse 2026 at the University of Applied Arts Vienna, featuring designs by Felix Schmidt, Linda Artemis Bergstötter and Jara Dilara Noori.

4 June 2026 Young Fashion Takes the Stage at Vienna's Angewandte
Forty students, six diploma collections and a new major award: Vienna's Show Modeklasse 2026 highlighted the next generation of fashion designers.

31 May 2026 Vienna Fashion Finds a Slower Rhythm at SO/ Vienna
A fashion pop-up at SO/ Vienna shows how independent labels use community, craftsmanship and small-scale production as an alternative to fast fashion.

Thirteen women pose in white shirts and blue jeans inside a chandelier-lit hall of Vienna's Hofburg for the Vienna Awards 2026 campaign preview.

30 May 2026 Vienna Awards Preview Puts Focus on Campaign Before October Gala
Before the gowns arrive, the Vienna Awards reveal a striking preview: 13 women in white shirts and denim launch the 2026 season from inside the Hofburg.

Woman unpacking a yellow floral summer dress from a parcel in a modern living room with pool view, sandals and straw bag nearby.

27 May 2026 Austria's Planned Parcel Tax Divides Retail, Digital Economy and Sustainability Groups
Austria's planned €2 parcel levy has triggered a debate between retail, sustainability and digital economy groups. Who will ultimately pay?

Model in yellow fringe cape by the sea beside model wearing striped knit shorts with fringe details from Philo-Sofie SS26.

23 May 2026 Philo-Sofie SS26: Knitwear Between Escape and Ease
Why do fashion images make people dream? Philo-Sofie's SS26 knitwear connects coastal ease, escapism and modern wellbeing.

Infographic on Austria's fashion retail trends and store closures in 2026.

21 May 2026 Austria's Fashion Retail Faces Structural Shift
Austria's fashion retail sector is shrinking. New WKÖ figures show rising vacancies, online pressure and changing consumer habits.

Large pile of used clothing and textiles stacked outdoors, symbolizing textile waste and fast fashion.

12 May 2026 Vienna's Old Clothing Debate
Vienna plans to remove old clothing containers from public streets from 2027. Supporters cite pollution and waste, critics warn of weaker textile collection systems. The debate reflects a larger global problem linked to fast fashion and recycling limits.

Selection of satin evening dresses, cocktail fashion and summer occasion wear inspired by the Salzburg Festival 2026.

7 May 2026 Festival Fashion Meets Culture at the Salzburg Festival 2026
From flowing satin dresses to summer-ready tailoring: a look at fashion inspirations connected to the Salzburg Festival 2026, with Peek & Cloppenburg Austria as official product partner of the festival, alongside selected highlights from opera, theatre and readings in Salzburg.

Left: Hand brushing traditional wool Doggln slippers with Tyrolean eagle embroidery. Right: Woman in red and white outfit with eagle motif standing by red door, wearing pink glasses and holding a red bag.

6 May 2026 The Red Eagle: How a Historic Tyrolean Symbol Shapes Contemporary Design
From medieval heraldry to modern fashion: how the Tyrolean red eagle shapes design, identity and craftsmanship in the Alps.

Cinema audience at Vienna premiere of The Devil Wears Prada 2 with stage presentation.

30 April 2026 Vienna Premiere of 'The Devil Wears Prada 2' with Humanic and Cineplexx
Vienna hosted the premiere of 'The Devil Wears Prada 2', accompanied by a Humanic collaboration with Cineplexx linking cinema and fashion.

Austrian design exhibition with objects at Milan Design Week 2026 in Palazzo Confalonieri.

30 April 2026 Austria Presents Design Industry at Milan Design Week 2026
Austria's design sector gathered in Milan: more than 30 companies showcased furniture, lighting and material innovation at Design Palazzo Austria 2026.

Modern doppler garden terrace with pool, lounge seating and Knirps Apoll Shell Edition umbrella in sand color.

29 April 2026 Outdoor Living Trends 2026: Shade, Soft Colors, and Natural Materials
Shade remains one of the most effective forms of sun protection — and it is shaping how terraces are designed today. New outdoor trends presented by doppler and Knirps combine soft colors, natural materials, and functional sun umbrellas.

Mood board collage of second-hand fashion and vintage home décor trends including Y2K outfits, bags and interior objects.

27 April 2026 Second-hand, cross-border: how Vinted data reveals new trends in Austria
Cross-border resale is reshaping Austria's second-hand market. New Vinted data reveals trends from fashion to interiors.

Graphic design prints and T-shirt artwork by independent labels at Edelstoff Market Vienna.

21 April 2026 Edelstoff Spring Market Showcases New Design Talent at Vienna's Marx Halle
Edelstoff returns to Vienna's Marx Halle this April with 170 labels, workshops, and street food — a snapshot of independent design today.

White minimalist daywear outfit by Hanro worn on a seaside terrace.

17 April 2026 Dayjamas: When Nightwear Becomes Everyday Style
From 1920s beachwear to modern dayjamas: how comfort became part of everyday style. A look at Hanro's collections and the history behind pajama dressing.

Women of different generations wearing light summer fashion outdoors.

12 April 2026 Austria enters early summer with cross-generational fashion
Fashion and summer culture in Austria are changing: more inclusive, more relaxed, and shared across generations.

Luis Trenker SS2026 accessories on picnic blanket by water in Vienna setting.

8 April 2026 Luis Trenker at ESC Vienna: Fashion for Europe Show Returns
Vienna hosts ESC 2026 – and fashion joins the stage. 'Fashion for Europe' returns on May 15 at Rathausplatz, bridging music and design.

Line illustration of three women at a café in Vienna with shopping bags and historic city buildings in the background.

5 April 2026 Insider Event for Vienna's Handmade Fashion
A closer look at Vienna's fashion scene: MODE WIEN EN SUITE gathers local designers, milliners and makers for a curated shopping event in April 2026.

Vintage striped umbrella and accessories from the dm anniversary collection displayed outdoors.

2 April 2026 Anthroposophy and the Human at the Center: 50 Years of dm and a Vintage Collection in Austria
A look at Austria's drugstore market and how dm built its position over 50 years — between self-service innovation, stable pricing, and a human-centered philosophy.

Vienna Design Week 2026 posters with colorful pattern designs displayed on a wall.

25 March 2026 Vienna Design Week 2026 Announces Workwear Open Call and Visual Identity
Vienna Design Week 2026 presented its programme, Biofabrique open calls and a new visual identity. Early insights show a strong focus on materials and process.

Model in industrial setting with red lighting wearing layered designer outfit at Halle E+G Vienna Fashion Week 2026 campaign image.

24 March 2026 Vienna Fashion Week 2026 Campaign Reveals First Visual
Vienna Fashion Week 2026 introduces its visual direction with a first campaign image photographed at Halle E+G in Vienna's MuseumsQuartier.

Crystal portable lamp by Lobmeyr surrounded by pink and green spring flowers in Vienna studio setting.

21 March 2026 Space Age-inspired Luminaires Staged at Vienna Flower Shop
Spring in Vienna: Light meets flowers in a new Lobmeyr campaign photographed by Florentina Olareanu at the floral specialist Zweigstelle.

Rose gold Aurelia ring with spherical lattice structure and diamonds, German Design Award 2026.

16 March 2026 Digital Design Meets Nature in Award-Winning Jewellery Collection
How digital technology is changing jewellery design: The Aurelia collection designed by Timo Küchler for Ehinger Schwarz by Dorotheum translates sea foam into a CAD-generated gold structure and wins the German Design Award 2026.

Modern pearl earrings by Vienna-based designers featuring freshwater pearls and diamond-set gold earloops.

15 March 2026 Pearls Return: A Classic Jewelry Material Finds New Forms in Vienna
Pearls are back — but not as your grandmother's jewelry. Designers in Vienna reinterpret the historic gem with modern shapes, workshops, and couture-style pieces.

Accessories and clothing representing Viennese Grandezza style including sunglasses, clutch bag, graphic T-shirt and gold necklace.

14 March 2026 Viennese Grandezza: A Quiet Style Between Heritage and Streetwear
What makes Vienna's fashion identity unique? A look at 'Viennese Grandezza' – a mix of understated elegance, heritage fabrics and modern streetwear.

Model in bouclé jacket and trousers from Gina Drewes 'Last Days of Disco' menswear collection on nightclub dance floor.

8 March 2026 The Last Days of Disco: Gina Drewes Reflects Changing Nightlife in Menswear
How fashion reflects nightlife change: Gina Drewes' menswear collection 'The Last Days of Disco' looks at decades of club culture and new lifestyles.

Model in lilac tulle evening gown from Nicolas Dudek SS26 collection on Maria-Theresien-Platz Vienna.

5 March 2026 Vienna Photo Series Links Fashion and Literature in Nicolas Dudek's SS26 Collection
A new photo series by several photographers presents Nicolas Dudek's SS26 collection 'Le Petit Prince' in Vienna. One photographer, Sarah Katharina, connects fashion, literature and architecture on Maria-Theresien-Platz, the square between the Kunsthistorisches Museum and the Naturhistorisches Museum.

Handcrafted bridal hairband fascinator by Elisabeth Habig made of sinamay and feathers, wearable with or without a veil.

27 February 2026 Jewellery Thinking for the Head: Elisabeth Habig and Wedding Fascinators in Austria
From jewellery to headwear: how a Vienna designer applies goldsmith logic to wedding fascinators — and why they are replacing veils in Austria.

Split image Paris - Milano: central runway with model walking in long coat. Left and right: minimalist racks with outfits.

21 February 2026 Austria's Fashion Network: From Vienna to Global Runways
From Vienna to Paris and Milan: how Austrian designers build international careers, supported by the AFA — and why a Gucci livestream at a Würstelstand matters.

Official visual of the Staatspreis Design 2026, based on exhibition scenes of award-winning design projects shown at designforum Wien in 2024.

20 February 2026 Staatspreis Design 2026: Shortlist Shows the Range of Contemporary Design
The Staatspreis Design 2026 shortlist is out. 31 projects show how design connects technology, society, and everyday life.

Team member of the Vienna Red Cross sorting donated clothing inside the Henry second-hand pop-up at Huma Eleven.

14 February 2026 Henry in the Mall: Second-Hand, Social Work and New EU Rules on Fashion Waste
A second-hand pop-up in one of Vienna's largest malls shows how clothing reuse and social work intersect. Fashion.at also looks ahead to upcoming EU rules for the fashion industry.

Edelstoff design market with visitors and exhibitor stands inside the Marx Halle in Vienna.

11 February 2026 Edelstoff 2026 Dates: Young Design and Craft in Vienna
Edelstoff returns to the Marx Halle: young fashion, product design and street food, shaped by local craft and independent labels.

A clothing rack displaying a variety of women's garments including a yellow coat, blue dress, and denim jacket.

7 February 2026 A Private Wardrobe, a Public Purpose: Designer Vintage for Social Inclusion in Vienna
A private designer wardrobe, thousands of pieces, one social goal. How a vintage pop-up in Vienna connects luxury fashion with labour market inclusion.

Teresa Vogl in a green couture ball gown for the Vienna Opera Ball 2026 and portrait of designer Eva Poleschinski.

2 February 2026 Couture and Cultural Rituals: Vienna Opera Ball 2026 in the Spotlight
Vienna's most discussed night returns: the Opera Ball 2026 brings together tradition, television, politics and fashion — and sparks debate once again.

AlpiNN team member in sustainable outfits at the Kronplatz restaurant with Dolomite panorama, and chef Norbert Niederkofler.

28 January 2026 High Altitude, Shared Values: Sustainable Fashion Meets Alpine Cuisine
High above Bruneck, cuisine, culture and clothing meet. A look at a new collaboration on the Kronplatz, framed by the Alps and the upcoming Winter Games.

Model in a tulle skirt photographed near the Hollywood Hills in Los Angeles.

27 January 2026 Belgian Fashion Set Against the Hollywood Hills
From Antwerp to Los Angeles: Essentiel Antwerp presents its Spring 2026 campaign, playing with contrasts, color and city scenes.

Guests arriving at Paris Haute Couture Week amid media coverage.

25 January 2026 Paris Haute Couture Week Spring/Summer 2026: What to Watch and When
Paris Haute Couture Week Spring/Summer 2026 kicks off Jan 26–29 with major debuts, couture films, and livestreamed shows. An overview of the key presentations defining the season.

Lobmeyr Tulipmania hand-painted glassware, a red leather Taschenausleerer by R. Horn, and Schullin Wien Thales rose-gold earrings with multicoloured tourmalines on a white background.

20 January 2026 Valentine's Day: From Tradition to Thoughtful Gifts by Vienna-Based Makers
Valentine's Day between history and the present: how the tradition of gift-giving meets contemporary design from Vienna.

Graphic text 'Design in Europe' listing cities on a textured pink 3D background with design icons.

15 January 2026 Blickfang Publishes 2026 Dates: Design Fair Schedule Across Six Cities
An overview of all cities, exhibitor and visitor figures, and Vienna's position within the tour.

Presentation of elegant evening shoes and couture fashion at the Haute Couture Austria Award 2025 in Vienna.

14 January 2026 Between Line and Glamour: Haute Couture Austria Award 2025 and a Night Beyond Competition
Couture, collaboration, and cultural context: Silvia Schneider and HUMANIC presented their ball collection at the Haute Couture Austria Award 2025 in Vienna.

Person watches fashion show on computer.

13 January 2026 Austria on the International Fashion and Lifestyle Map: From Florence to Paris
From Florence to Paris: where Austrian fashion and design appear this season — with fewer runways, but strong international platforms.

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