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TRENDLETTER 14-October-2025

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FASHION

ORF presenter Onka Takats and designer Marcel Ostertag at the charity fashion show for TierQuarTier Wien at SO/Vienna. Right: Models from the 'Paradise' SS26 collection on the runway.Chic Charity Night
Viennese Chic Meets Charity: Marcel Ostertag's 'Paradise' Lights Up SO/Vienna
German designer Marcel Ostertag brought top-model glamour and a good cause to SO/Vienna. The 'Paradise' SS26 show mixed style, empathy, and Viennese charm.

Fashion photo diptych showing a black sculptural evening gown by Sans Contrefaçons and a red-pink layered dress by Pouran Parvizi.New Voices in Ball Fashion
Are there any new ball gown designers with an artistic touch emerging in Vienna?
Vienna's ball season meets avant-garde design: young talents supported by the Austrian Fashion Association show new approaches to eveningwear.

TRAVEL

Left: Original 1910 textile design by Koloman Moser for the Wiener Werkstätte. Right: Modern Austrian Airlines Business Class amenity kit featuring Moser's pattern.Timeless Design Takes Flight
Designs That Travel: Wiener Werkstätte Patterns from the MAK Take Flight with Austrian Airlines
Viennese design heritage takes to the skies: historic Wiener Werkstätte patterns from the MAK adorn Austrian Airlines' new amenity kits.

Campaign image 'Just Sisi' from the 'Lebensgefühl Österreich' campaign, representing Empress Elisabeth of Austria (Sisi); Photo: ÖW/Linda Schäffler. A woman in a white historical gown with a fan, set against a teal curtain in a grand interior.Winter Trends and Campaigns
Austria's Winter Outlook: Stable Demand and New Creative Campaigns
Austria's winter tourism outlook remains stable, with 16.5 million travelers expected and new creative campaigns from Österreich Werbung.

FILM

Audience watching the Viennale opening screen in a cinema hall.Cinematic Light in Vienna
A City in Cinema: The Viennale 2025 Brings Global Film Art to Vienna's Heart
Vienna becomes cinema again: Viennale 2025 brings stars like Juliette Binoche, Willem Dafoe, and Lars Eidinger — and stories that question how art reflects life.

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17-September-2025

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