TRENDLETTER 5-September-2025

FASHION

AI-generated image of a model in a beige sustainable outfit on the runway.

Fashion with Social Impact
Vienna Fashion Week: A Showcase of Social and Sustainable Projects
Vienna Fashion Week 2025 returns with a focus on sustainability, age diversity, and creative dialogue.

Woman running in knee-high black Superga rubber boots; man in light trench coat wearing black Superga ankle boots, standing casually.

Rain Boots Meet City Chic
Vienna Streets Call for Boots: Superga's Urban Autumn
Vienna's future may involve more walking – and Fashion.at found the right shoes for it. Superga's rubber boots make rainy streets look inviting.

Cape-jacket in autumn-red from Stapf FW25, front and back view against an urban brick wall.

Heritage Meets Digital
Digital Craftsmanship: Stapf's New Website Showcases FW25 Collection
Stapf's new website brings Tyrolean tradition online with FW25 jackets, coats, trousers, skirts, and sweaters — first pieces already in the shop, plus behind-the-scenes insights.

TABLE CULTURE

Autumn table with pears and other seasonal fruits on lilac tableware from the Salzkammergut Keramik 'Wersin' line by Gmundner Keramik, symbolizing harvest season and modern Austrian table culture.

Taste & Table Trends
Autumn Flavors Meet Lilac Table Style
Austria's harvest season brings plums, apples, grapes, and pears to the table. New seasonal flavors meet lilac tableware from the Salzkammergut Keramik 'Wersin' series by Gmundner.

AI & FUTURE

Education, AI & Future
Building the Future: Education, AI, and the Human Touch
The new school year started this week in Vienna, and Fashion.at has some thoughts on why education is still the foundation for creativity in a world driven by AI.

Playlist by fashion.at/music 2025

Latest Posts archive

5 September 2025 - Fashion.at Music Video Tip: Ariana Grande's New Videos With Swarovski Elegance
Ariana Grande released three captivating videos hours ago, with Hampstead—from her Eternal Sunshine Deluxe: Brighter Days Ahead album (March, 2025)—shining as the most cinematic and dramatic. Co-directed by Grande and Christian Breslauer, it features Swarovski's brand ambassador Grande briefly wearing the pink Florere necklace from the Idyllia collection, a gift from her father, played by Edward Butera (who is Ariana Grande's real father) as a mad scientist. Though briefly shown, the necklace is the heart of the story, symbolizing paternal love. Crystal-shine ear cuffs, rings, and necklaces enhance the brilliance of the Eternal Sunshine and Dandelion videos. Earlier this week, Swarovski made headlines with the launch of its Vienna Collection, marking 130 years with feather-like designs and the iconic Swan emblem, merging heritage and modernity.

4 September 2025 - Fashion.at Music Video Tip: Lady Gaga's "The Dead Dance". Lady Gaga appears as a doll in the Tim Burton-directed music video for "The Dead Dance," with costumes by Colleen Atwood. The song is part of the soundtrack for new 'Wednesday' episodes, now streaming on Netflix, where Gaga plays Rosaline Rotwood, a teacher with psychic abilities.