11 August 2011 - Short Message

Fashion-social: Levi's campaign 'Go Forth' calls people to work together on a better world

Jeans label Levi's continues its 'Go Forth' campaign (started in July with selected pioneers) with the 60 sec. film 'Levi's Legacy'. The movie shows images of people who are standing up for a better world. Actor Gary Farmer, belongs to the North American Iroquois, speaks the words of Charles Bukowski's poem 'The Laughing Heart' which is about the chance of everyone to make life better: "your life is your life. know it while you have it..." From tomorrow on, the short movie 'Levi's Legacy' will play in around 20.000 cinemas worldwide.

At the same time, Levi's presents on its Facebook-site one exemplary 'Go Forth'-pioneer organsation: Water.org, co-founded in 1990 by Matt Damon and Gary White, with the mission to collect money and organise projects to provide access to water, sanitation and hygiene (WASH) for all people in the world to affordable costs.

Video: 'Levi's Legacy', directed by Ralf Schmerberg, words spoken by Gary Farmer.
"...you can't beat death
but you can beat death in life, sometimes." from 'The Laughing Heart' by US author Charles Bukowski (1920 - 1994).


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