Lancia's city stories: cinematic and documentary
On 22 September 2014, Fashionoffice looked through the film contest website on ypsilonmystories.com where users can vote until 16 October for the favorite video and win a flight to one of the cities where the films play such as Paris, Vienna, Milan, London etc. Some of the ten short films have documentary character like the one about 'Steampunk Revolution' in London; the video focuses on the exploration of the idea of being a steampunk and the clothing style. Currently, the most votes has the documentary-like video 'Precious' about a jewellery designer in Rome who speaks about her work and Italy's capital city while driving the Lancia Ypsilon which is the main star in all videos of the car maker's campaign. One of the short films which have a more cinematic appeal is the one about Vienna with the title 'The Visit' which follows a woman and her niece from a hotel to an underground club.
fig.: Screenshot of the project 'Ypsilon My Stories' website (09/2014).