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12 August 2024
Austria celebrated its five Olympic medals and a total of 22 top-ten places

Before yesterday's Closing Ceremony of the 2024 Olympic Games at the Stade de France in Paris with the sensational show 'Records', the Olympic Team Austria met at the Austria House to look back on the games: The team was the country's largest since Sydney 2000...

10 August 2024
ORF broadcasts 'Taylor Swift: The Eras Tour' and selected museums offer free admission for Swifties; at the MAK, visitors can dance in an art installation

After the three Taylor Swift concerts in Vienna had to be canceled due to a planned terrorist attack, the reaction of the Swifties was amazing. They met on the streets of Vienna and held their concert event as a community, singing the songs...

8 August 2024
Johanna Kandl wraps the iconic Vienna Ringturm of the Wiener Städtische Versicherungsverein with an encouraging multilingual visual word rap

Vienna's Ringturm attracts residents and visitors to the city every late summer and fall with artworks that address socio-political issues, the zeitgeist, and people's hopes and fears. In 2024, the artwork 'With the Best Ingredients' by Austrian artist Johanna Kandl features the words 'courage', 'solidarity' and 'together' in different fonts and languages. The artist was inspired to create the encouraging visual word rap by the 1982 song 'Keine Angst' (No Fear) by Austropop legend Hansi Lang...

7 August 2024
Vienna Awards for Fashion & Lifestyle campaign 'Together We Are One' shows Kiera Chaplin as Justitia

Today, the campaign images for the upcoming Vienna Awards for Fashion & Lifestyle were released, along with information about the making of. In front of the camera stands Kiera Chaplin, the granddaughter of Charlie Chaplin. Kiera Chaplin was honored as Style Icon of the Year at the Vienna Awards 2010. Behind the camera is Austrian photographer Mato Johannik, known for his work on numerous fashion productions...

6 August 2024
The virtual museum of the Salzkammergut at Salzzeit.at exhibits artifacts like the 'Flinserl' carnival costume or the festive miner's uniform from the 18th century

The 'Flinserl'-outfit, a carnival costume from the Ausseerland (Styria) in the Salzkammergut region, is one of the highlights that Fashion.at saw on its tour through the new virtual museum, which was launched yesterday, August 5th. The artifact is exhibited in the 'Cultural History' hall of the virtual space, which can be explored with an avatar. When entering Salzzeit.at, the user can choose between German and English. Another outfit is the one of miners. It is presented with a timeline feature starting from the Neolithic Age, the Late Bronze Age, the Hallstatt Period, the Middle Ages, the turn of the 19th century until today...

5 August 2024
Preview of what to expect before the shows begin: Vienna Fashion Week, under the 2024 motto 'Fashion Power,' will premiere new projects with social and ecological agenda

This year's Vienna Fashion Week will take place from September 9 to 14 in the cultural area of the cooperation partner MuseumsQuartier. VFW released the showplan with this year's motto 'Fashion Power @ VIENNA FASHION WEEK'. Some names from previous years are missing from the plan, instead there are projects like 'Fashion Reloaded Powered by Pensionist*Innenklubs Wien', which is described as a project that...

30 July 2024
Summer is not over yet, but the calendar is already filling up with autumn events and tasks: Salon Verde's recommendations for urban gardens and balconies as the weather turns colder.

July isn't over yet and September will soon be fully booked with interesting events in the Fashion.at calendar: Vienna Fashion Week September 9-14, Parallel Vienna September 11-15, Vienna Contemporary September 12-15, Vienna City Gallery Walk September 25-28,... In no other month does a spontaneous invitation to an event have less chance of being accepted than in September. And then there are the recommendations for tasks that can't be postponed, such as the preparation of plants in the garden and on the balcony. Salon Verde, the urban concept stores of one of the largest garden centers in Austria, Bellaflora, provided some tips such as moving houseplants indoors when temperatures drop below +15°C or reducing watering when daylight hours decrease...

26 July 2024
Art-to-wear exhibition tip in Vienna: Jewelry and fashion as wearable art by Eva Petric at Galerie V&V

Fashion.at arrived at the gallery with the bicycle earlier than expected (the bicycle is the fastest means of transportation in the city) and just in time for the pre-opening video screening of 'Holes in Light,' which presents statistical data on environmental damage over the decades with footage of a satellite on Earth overlaid with images of Petric's signature 'Earthlings,' a shadow of the artist that appears as a genome-like structured lace figure. The Earthlings are also incorporated into most of the art-fashion pieces in the Art-To-Wear-Aktion collection...

25 July 2024
Esports has a spike! Adidas launched Fortnite bundle with personalization options on same day as Olympic Esports Games announcement

The growing importance of Esports in popular culture is manifesting itself in mainstream sports and fashion. Two days ago, the International Olympic Committee (IOC) announced the creation of the Olympic Esports Games. On the same day, separate from the IOC news, Adidas launched a collaborative bundle in partnership with Fortnite. The collaboration focuses on personalization, allowing players to express their individuality...

24 July 2024
Open Call! IG Windkraft photo competition on the aesthetic, cultural and social significance of wind power in Austria.

Every year, the Austrian Wind Energy Interest Group (IG Windkraft) photo competitions are a highlight for those interested in exploring the environment, flora and fauna, people's lives and the aesthetics of wind power in the landscape. The fourth wind power photo contest is organized by IG Windkraft and Austria's largest energy supplier Wien Energie. Entries can be uploaded until September 30...

22 July 2024
Archer Elisabeth Straka belongs to the 'avant-garde' of the Olympic Team Austria. She was one of the first to spot the area in Paris.

The Olympic Team Austria has sent an update from the first check-ins of the athletes in the Olympic Village. Archer Elisabeth Straka from Lower Austria was part of the 'avant-garde' and arrived five days before the Opening Ceremony. Dressed in the black-gray melange t-shirt made from a cooling fabric designed by Erima especially for the Austrian team in Paris, combined with the brand's black sports shorts, Straka reports from her impressions of arriving at the airport, the Olympic Village, the challenges of the archery competitions, and the training in the garden opposite the palace-like building...

21 July 2024
Fashion.at travelog: Empress Elisabeth's bachelorette dress with Arabic lettering is one of the highlights of the Imperial Weddings exhibition at Prince Eugen's former hunting lodge, Schloss Niederweiden

Fashion.at is an annual visitor to Schloss Hof and Schloss Niederweiden in Lower Austria. Both baroque palaces have a long history with prominent owners such as Prince Eugen and Maria Theresia of Austria (mother of Marie Antoinette). Today, they are part of the Schönbrunn Group of estates, named after the largest and most profitable. Schönbrunn Palace in Vienna, a magnificent building in the style of Versailles, is a tourist magnet. Schloss Niederweiden, Prince Eugen's hunting lodge, is almost down-to-earth compared to the prominent palace in Vienna. Niederweiden is not overrun by tourists. It's a gem known to connoisseurs, especially those interested in relatively well-curated historical exhibitions of artifacts that showcase examples of fashion taste & craft, such as couture treasures...

20 July 2024
Want to try the hard tour? Zell am See-Kaprun offers a sneak preview of the courses for the Trifecta races and the European Spartan Championship

This week the organizers of the Spartan European Championship 2024 in Zell am See-Kaprun on September 7th gave a preview with news about the challenges the competitors will have to overcome as well as more details about the Trifecta races on three levels - from hard, harder and hardest - on the weekend of September 6th-8th. Children can participate in special kids races. Spartan races, like the Trifecta challenge, have been held in special locations around the world in mountainous terrain as well as, not so often, on urban courses since 2010 and are designed around a physical development plan to improve performance through training...

18 July 2024
Climate strategies of the MQ MuseumsQuartier Vienna developed as synergy of landscape architecture, technologies, art, science with reference to the New European Bauhaus


The MQ is one of the largest cultural areas in Europe. Regular visitors will have noticed that there is literally 'something in the bush' (a German saying meaning that something is cooking). The inner courtyard has been transformed into a kind of plant-art sculpture garden, and if you walk near the lawn in front of the MQ, the scent of a lush meadow is likely to lead your eyes to the field of wild plants. Yesterday, the MQ released the report on the first year of projects and efforts to make the cultural area climate-neutral and the plans to achieve this by 2030...

17 July 2024
Not all of the wasteful projects selected for Greenpeace's voting '9 Concrete Treasures in Austria' look ugly; in some cases, a small change in the use of valuable land could turn them into beauties


It's not easy to decide which of the five ugly places in each of Austria's nine federal states should get a vote for Greenpeace's 'Austria's 9 Concrete Treasures'. Especially since not all projects are ugly. Some projects are definitely ugly such as the Schwarzenbergplatz in Vienna, which can heat up to almost 50 degrees Celsius due to the concrete covering of a relatively large area that used to be less extensive with more open green and flower fields. But there are also projects that don't look ugly and where a small change can make all the difference...

15 July 2024
The Austrian Youth Monitor study shows that despite social inequalities, the negative effects of inflation have one thing in common among young people: restricted leisure activities


Money rules the world, and even in Austria, a country committed to social justice, the young population (16-29 years old) is divided when it comes to opportunities for a good life, access to education and actively designing the future. The latest study of the Chamber for Workers and Employees shows that even if the young population is increasingly divided, there is one negative impact that even the wealthier have experienced in recent months. Overall, the most widespread impact is on leisure time: 59% of young people have had to cut back on going out, paying for leisure activities and/or vacations in the last twelve months. One of the questions in the survey was about fashion...

11 July 2024
Climate Biennale project for urban sustainability in architecture finds a new haven at the Docks in the Village im Dritten, the headquarters of Vienna Design Week


July 14th is the last day of the Climate Biennale at the former Nordwestbahnhof train station in Vienna. But it wouldn't be a climate event if all the good intentions ended on that day. The Vienna Design Week from September 20th to 29th at the DOCKS (former ship port area) in the Village im Dritten is the next haven for one of the projects, the Biofabrique Vienna, with a focus on urban sustainability. Biofabrique Vienna was organized by the Vienna Business Agency to showcase innovative materials for architecture and design derived from the city's underutilized resources...

10 July 2024
Directory of awarded architecture throughout Vienna such the renovation, renewal of the flagship store of the glass and chandelier manufacturer Lobmeyr


Opera fans in New York are likely to be familiar with Lobmeyr chandeliers from the auditorium and foyer of the Metropolitan Opera; design and art enthusiasts from Vienna to Tokyo have probably already seen the lanterns designed in collaboration with the artist Eva Petric. The list of collaborations and distinctive locations around the world where Lobmeyr glass can be found goes on and on. Now the Austrian crystal glass specialist has received an award from the City of Vienna, Department of Urban Planning, for the renovation and renewal of the company's flagship store...

29 June 2024
Fashion.at's walk through the Parallel Sculpture Park in Gmunden and talk with artist, jewelry designer, perfume maker Eva Petric about her work 'DataBank@futureGARDEN'

Yesterday, Fashion.at visited the Parallel Sculpture Park in Gmunden a few hours before its official opening and walked through the Toscana Park on the peninsula at Lake Traunsee, where sculptures by around 45 artists have been placed in expected and unexpected places, such as trees, until the end of August. In a conversation with artist Eva Petric about her triptychon-like sculpture 'DataBank@futureGARDEN', Fashion.at got the impression that the sculpture makes the visitor aware of the information we all carry within us. Eva Petric introduced 'Earth for Empathy' - one part of the sculpture - as resembling the musical instrument xylophone - which doesn't make any sound in this artwork, but visually enhances the silence of nature, which is always there even when we can't hear or see it, like a light wind. When the wind moves the panels, the silent song of the environment begins to play. All we have to do is listen...

23 June 2024
Fashion.at tip for open-air theater-concert fusion: Salzburger Festspiele's new Jedermann, actor Philipp Hochmair, performs 'Jedermann Reloaded' as a rock music concert at Clam Castle.

Summer is the season of outdoor theater and music festivals. An upcoming event combines both, bringing a play with medieval origins and rock music to the open-air stage of a castle that was first mentioned in the 12th century...

21 June 2024
Angewandte Festival, University of Applied Arts Vienna, invites to events like textile technology workshop and Department Design Investigations exhibition on AI and ecological intelligence

Fashion at looked through the program of the upcoming Angewandte Festival, which will take place from June 26 to 29. The festival kicks off on June 26 with events such as a tufting workshop by the Institute of Art and Technology's Department of Textile Technology, and continues until midnight with the dance floor party on Oskar Kokoschka Platz, which will be transformed into a specially designed car-free 'Piazza Novissima'. Other events can be visited every day during the festival, such as the Department of Design Investigations' 'What does it mean to be human', with reference to artificial intelligence and ecological intelligence...

19 June 2024
Preview Olympic Games Paris: Team Austria continues to grow, latest athlete to be accepted is taekwondo practitioner Marlene Jahl

When the Olympic Games take place in Paris from July 26 to August 11, Austria (population 9.1 million) will be represented by more than 70 athletes. As Fashion.at was told on the phone today, Team Austria currently consists of 71 athletes, a number that is expected to grow soon. Athletes in disciplines such as climbing, BMX, skateboarding will compete at the Olympic Qualifier Series in Budapest, Hungary, from June 20 to 23. In tennis, Austrian player Dominic Thiem could receive a wildcard, and it is expected that more athletes from athletics will join the team due to their rankings. The latest athlete to be granted an Olympic starting place by the World Taekwondo Federation is Marlene Jahl...

17 June 2024
Dance moves in public spaces in Vienna - from tango to Afro-Haitian dance

The international dance festival Impulstanz is currently organizing a series of 'Public Moves' throughout the city and, for the first time, in other Austrian capitals - Klagenfurt, Linz and Salzburg. The Public Moves series started on June 8 and will continue until August 9. Fashion.at looked through the program. Today, for example, Karine LaBel's course 'Afro-Haitian Dance' with live music...

12 June 2024
Styles selected by Fashion.at for three Salzburger Festspiele productions from the range of the festival's official product partner Peek & Cloppenburg

This week, fashion retailer Peek & Cloppenburg presented some festive looks from its current range. The retail chain is the official product partner of the Salzburg Festival, which is Austria's annual cultural summer highlight. From July 19 to August 31, 2024, the festival will feature operas, theater plays, concerts and additionally a children's program with focus on opera. Today, Fashion.at received more information about the partnership and selected three productions and outfits for an opera, a discussion about AI & Art and...

11 June 2024
Vintage fashion, recycling, and food as art are the themes of the upcoming MAK Fashion Lounge series

Today, Fashion.at previewed the program of the MAK Museum of Applied Arts' 'Fashion Lounge' series, which will take place in one of the museum's branches, the Geymüllerschlössel. Vintage, recycling, and food as art are the guiding keywords of the program 2024. In a few days on June 16, vintage fashion fans will meet at the MAK Fashion Lounge N° 3 to explore and buy pieces from the curated collection of content creator and fashion expert Judith Bradl...

8 June 2024
Mission Austria provides insights into the preparation of the contestants for the Miss and Mister Austria 2024 finale at Vienna Fashion Week

The first details about the next Vienna Fashion Week have already arrived at Fashion.at, such as the Save-the-Date reminder for the Opening Show on September 9th or the insights into the activities of the 19 finalists for the Miss and Mister Austria 2024 competition, which will take place on September 10th during Vienna Fashion Week...

7 June 2024
The auditorium of the University of Applied Arts Vienna was used by students to make statements during the Show Modeklasse of the fashion design department

Fashion.at visited the show Modeklasse 2024 yesterday. The evening began with a speech by Petra Schaper Rinkel, the new rector of the University of Applied Arts Vienna, in the multi-story auditorium of the university's relatively new building. The speech was appropriately formal and well thought out for the final semester of students, until it was suddenly interrupted by a political statement, complete with hissing of a flag, throwing of flyers, and a loudly read but acoustically incomprehensible proclamation. The guests, who had already tuned in to the rector's message about the impact that designers can have on our society and the protection of the environment...

6 June 2024
Interested in beautiful books? One of the 'Most Beautiful Books in Austria' is about a designer who worked in the fields of textile design and fashion

Recently, on June 3, the publication was honored as one of the country's most beautiful books at the Austrian State Prize ceremony. The biographical catalog of Felice Rix-Ueno's works was selected from 183 submissions as one of the 15 publications to be honored by the Federal Ministry for Art, Culture, the Civil Service and Sport (BMKÖS) and the Austrian Book Trade Association...

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costume (incl. fashion, textiles)

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2 June 2024
World premiere Wiener Festwochen: Caroline Guiela Nguyen's 'Lacrima' is less about the fashion world than about violence in private life

'Lacrima' had its pre-premiere on May 14th at the TNS, the Théâtre National de Strasbourg. About two weeks later, on May 30th, the official world premiere took place at the Wiener Festwochen. Love and heartbreak are the main themes of the story, which takes place in a French haute couture atelier and revolves around them in various layers. Caroline Guiela Nguyen added another emotional component to the plot – a passion for the fashion crafts, which becomes the acid test in the play...

31 May 2024
Fashion.at travel tip: Visit of the Parallel Sculpture Park in Gmunden with a boat trip on the Traunsee

This week Fashion.at received closer details about the summer special of the art fair Parallel Vienna in Upper Austria, the Parallel Sculpture Park 2024, which will take place from June 28th to the end of August 2024 in Toscana Park in Gmunden...

27 May 2024
Call for submissions of research, design, art, music, etc. projects to the 2nd Neptun State Prize for Water

Today Fashion.at came across the news of the Neptun State Prize for Water 2025, Austria's official environmental and innovation award for sustainable water projects with a holistic approach to the topic and a comprehensive concept of who can submit projects or participate. In short: everything is possible, from high-tech projects for water saving to education as well as ideas in the field of fashion design, and everyone from scientists to designers or musicians to interested citizens is invited...

24 May 2024
Preview of the joint exhibition 'Theft' on Vienna's stolen Jewish heritage with insights into design, fashion and art history and the long road to peace at the Jewish Museum and the Wien Museum

Fashion.at recently received an invitation to the press event of the new exhibition 'Theft' (German title: Raub) at the Jewish Museum Vienna, which will open on June 5th. 'Theft' is a joint exhibition that can be seen at both the Jewish Museum and the Wien Museum until October 27. The preview of the exhibition's structure shows how the research results of the institutions - the Jewish Museum Vienna and the Wien Museum - on the collected objects and documents shed light on the biographies of Austrians who belonged to the country's cultural elite...

15 May 2024
AI is at the forefront of theoretical discussions and practical applications, such as the 'Escape Fake' app adventure 'Trouble with eLiza', where players uncover deepfakes and search engine manipulation

Digital technologies and especially AI are dominating the culture-related information that arrives in the mailboxes of Fashion.at these days. One of the press releases received today was about a practical cybersecurity project launched by a company from Austria that focuses on teaching media literacy in schools with a playful app to combat a cyber threat: fake news and disinformation. The 'Escape Fake' app...

14 May 2024
Vienna Insight: Fashion.at attended conversations about turning citizens into 'designers' of the future through active and competent use of digital technologies

AI, robots, and the impact of digital technologies on our societies, political landscapes, economies, and labor markets are evidently shaping contemporary discourses. The rapid evolution of new technologies is outpacing itself in increasingly shorter intervals. What was considered fast yesterday is now surpassed by even faster and more immersive advancements. Fashion.at attended an event featuring talks and discussions that have become essential for those interested in actively designing the future. The event concluded with the University of Vienna's semester question, "Do we know what AI will know?", which prompted speakers and audience members alike to reflect on the topics discussed that evening...

30 April 2024
Fashion.at visited the European Capital of Culture Bad Ischl Salzkammergut and came across the traces of female resistance fighters

The cycling group started their tour and Fashion.at began to explore Bad Ischl until the presentation and discussion about the Willy-Fred bike tour project took place in a bookstore in Bad Ischl. Here in the bookstore, Fashion.at was able to meet Johannes Staudinger and talk to him to get more insight into the project. Staudinger is an enthusiastic cyclist and initiated the sport and culture association Velodrom in Linz, the capital of Upper Austria. Velodrom is also the association behind the European Capital of Culture Bad Ischl Salzkammergut project 'Tours by Willy -Fred. Bicycle Partisans In The Salzkammergut', which was equipped by the media technology and design specialist with an app...

28 April 2024
Fashion.at on Chiharu Shiota's 25-dress installation 'Where Are We Now?'

In this article, Fashion.at reports on the Chiharu Shiota exhibition and a bicycle tour on the tracks of resistance fighters. In both cases, women play a central role. In Chiharu Shiota's installation of 25 dresses in a tunnel, part of a more than 7.6-kilometer system of tunnels dug by male prisoners, who were politically persecuted and undesirable to the Nazi regime, under inhumane conditions that in many cases led to death, the question arises as to why the artist used women's clothing to commemorate the pain of these men - poorly fed and dressed too lightly for the around 8-degree temperatures in the tunnels they built for their tormentors to store, research and develop military weapons. "Why women's clothing?" was one of the questions that came from the audience...

27 April 2024
Vienna Design Week builds on designs for dreams and energy- and resource-saving solutions for the future; some calls for participation are still open

Fashion.at spoke with representatives of ARE Austrian Real Estate, the masterminds behind the 'Village im Dritten', where this year's festival headquarters will be located. The focus of the conversation was the village's climate-friendly energy systems. The Vienna Design Week program interplays with the development of this part of the city. One of the examples of how this interplay will be realized is the initiative of the program partner Vienna Business Agency in the format 'Urban Food & Design', one of a total of eight formats presented by the director of the VDW, Gabriel Roland. In this format, the design of the lounge and hospitality area of the festival headquarters will incorporate the results of 'Biofabrique Vienna', which is currently presented at the Climate Biennale Vienna...

25 April 2024
Cytara's quiz about design & art: Do you know who designed these iconic pieces?

Cited from the generated greeting (the greeting can change): "Hello! My name is Cytara, and I'm an AI chatbot for the users of the magazine Fashion.at. I'm here to talk about fashion, culture, art, and design with you. Today, I have a quiz prepared for you about designers who have made a mark at the intersection of design and artistic expression. Please keep in mind that, like all AI chatbots, I may not be perfect, but I do my best to provide you with accurate and interesting information. ..."

24 April 2024
Fashion.at's selection of three workshops at the Impulstanz Festival: Unambitious Stripper, Young Girls Wanna Dance Their Spirit, and Countertechnique

Fashion.at browsed through the online program of the Vienna International Dance Festival 'Impulstanz' (July 11 - August 11), which today opened its digital ticket shop for more than 250 workshop and research projects. It's almost a tradition at Fashion.at to write a short article about the annual festival highlights with a selection of some of the courses. This time it took longer than usual to browse the site, because the texts are interesting and read like a compilation of philosophical thoughts about dance as an art form practiced in communities with reflections on the self and society. Fashion.at visited for example the pages with more information about the workshops 'Unambitious Stripper' by Isabel Lewis or 'Countertechnique' by Eva-Maria Schaller...

23 April 2024
Fashionable exploration of the city of Salzburg. Luxury boutique Diva teamed up with influencers to provide insights into Salzburg.

Fashion.at recently received information about an example of an influencer marketing project from the city of Salzburg. The mastermind behind the project is Katrin Koller van Eersel, owner of luxury fashion boutique Diva, who teamed up with four women, digital content creators and influencers, to create a digital sightseeing tour through one of Austria's cultural capitals. Instead of sending clothes to the influencers, the boutique owner welcomed the influential women from Germany to explore the picturesque city in outfits borrowed from the boutique and participate in activities like a yoga class...

 

22 April 2024
Fashion.at remembers the immersive experience of Chiharu Shiota's art installations at the Venice Biennale and in Krems, and previews the upcoming made from 25 dresses at the Ebensee Concentration Camp Memorial Gallery

Fashion.at has seen many impressive works of art over the decades since the magazine went online for the first time in the summer of 1996 under the URL it was named after. And the magazine has published numerous articles about artworks and exhibitions. But there is one artist whose work impressed every time it was seen, but who was never mentioned for an explicit work. Now, the European Capital of Culture Bad Ischl Salzkammergut 2024 has sent out information about the opening of the upcoming exhibition of Chiharu Shiota's installation 'Where Are We Now?' at the Ebensee Concentration Camp Memorial Gallery. Fashion.at generated with AI a picture showing a (fantasy) map and a red thread illustrating the journeys from Vienna to Venice, Krems and Ebensee...

18 April 2024
Which young Austrian fashion designer recently had a show in Paris? The MAK will present the designer's work, such as the collection 'L'Autrichienne', at its summer palace

The designer presented in the third season of the '(Con)Temporary Fashion Showcase' by the MAK Museum of Applied Arts Vienna at the summer palace Geymüllerschlössel is Florentina Leitner, currently one of the most sought-after young Austrian fashion designers. Recently, her latest collection 'L'Autrichienne' Autumn/Winter 2024/25 was presented during Paris Fashion Week...

13 April 2024
What is the biggest tourist attraction in eastern Austria? It is neither nature nor a cultural landmark. Can you guess?

The east of Austria has many beautiful and interesting places. There are extraordinary nature locations or an old Roman town where you can step back in time to the days of Marcus Aurelius, gladiators and tribunes, etc. But the real tourist hotspot in eastern Austria isn't nature or a cultural spectacle - it's a shopping village built in the mid-90s, opened in 1998. With 6.8 million visitors from all over the world in 2023, it's clearly one of the country's must-see destinations. At a press conference, McArthurGlen Designer Outlet Parndorf...

9 April 2024
Fashion.at's travel tips for Styria: Swimming and exploring history through art in Altaussee, transforming the fashion business through design in Graz, taking public transport to the Formula 1 Grand Prix in Spielberg,...


Fashion.at looked through the program of events that will take place in the coming months throughout the Austrian state of Styria, also known as the green heart of the country. It's a fine mix of cultural and sporting activities that can be actively participated in, such as building a fashion-related social sculpture with others or taking on the challenge of...

When did custom tailoring become fashion? Three museums in Austria explore the art and culture of the Renaissance and draw parallels to the present. The Renaissance was a time of upheaval, marked by new developments and a growing interest in discovery and knowledge through science. This year, three Austrian museums offer the opportunity to learn more about different aspects of the Renaissance and draw parallels to the present. The exhibitions are not costume shows, but they will give insights into Renaissance fashion - such as the fashion of Italian architecture - and thinking. The art history museum Kunsthistorisches Museum Wien (KHM) has marked the beginning of the 'Year of the Renaissance' with the opening of the exhibition 'Holbein.Burgkmair.Dürer.Renaissance in the North...

Works by Madame D'Ora, photographer from Vienna, presented in the MK&G Hamburg exhibition 'Fragile Beauties: Lace in Fashion and Photography' The exhibition 'Fragile Beauties: Lace in Fashion and Photography' at the Museum für Kunst und Gewerbe (MK&G) Hamburg focuses on the work of Madame d'Ora, a renowned fashion photographer from Vienna in the early twentieth century. It's announced that the exhibition will offer an exploration of the delicate allure of lace and its representation in both fashion and photography...

Salzkammergut traditional clothing in a campaign about local and global diversity. Nigerian artist Emeka Ogboh created art project 'Åndas Beer' in cooperation with the brewery Schloss Eggenberg. The European Capital of Culture Bad Ischl Salzkammergut presented the collaboration of the Nigerian artist Emeka Ogboh with the private brewery Schloss Eggenberg, one of the official partners of the European Capital of Culture. The artist, known for his sound and culinary art, created the beer 'Åndas'. The word is a dialect form of the German word 'anders', which means 'different' in English...

A wedding dress reveals the hidden sides of the fashion industry in the theatrical play 'Lacrima,' which will have its world premiere at the Wiener Festwochen in May Fashion.at looked through the program book of the Wiener Festwochen and stopped at the entry for the world premiere of the theatrical production 'Lacrima', a play about a dress and the globalization across continents for the production of individual luxury haute couture items. 'Lacrima' is written and directed by Caroline Guiela Nguyen...

Preview of the exhibition of comic art by Simon Schwartz about the history of the salt mine in Altaussee, which was partly told in the Hollywood movie 'The Monuments Men' The salt mine and its history during the Second World War became internationally known through the Hollywood movie 'The Monuments Men' with George Clooney and Matt Damon. The history of salt mining in Altaussee goes back to the Middle Ages, to the 12th century. 'Verborgen im Fels' (Hidden in the Rock) is the title of a new exhibition and accompanying comic book by Simon Schwartz. The German artist's 'Vita Obscura' comic strip regularly fills a page of the FAZ magazine, where Karl Lagerfeld's 'Karlikaturen' of current events and personalities were once published until his death in 2019...

Legal vs. illegal fashion quiz, nature video game premiere, and new bike project are highlights of Citizen Science Day at Vienna's Natural History Museum The Natural History Museum (NHM) in Vienna is gearing up for Citizen Science Day on April 6. It's the fun event for the whole family at the European Citizen Science Association (ESCA) conference, which takes place April 3-6 in Vienna. One of the debuts will be the first tour of the Jeanne bicycle, named after marine biologist and aquarium inventor Jeanne Villepreux-Power, who started out as a dressmaker before turning to science. For fashionistas, the most interesting project at the NHM Citizen Science Marketplace will be the one where people can test their knowledge about legal and illegal products. It's announced that a wide variety of items and products...

Thoughts on a fundraising t-shirt by Fashion.at publisher Karin Sawetz Fashion.at publisher Karin Sawetz thought about a new fundraising campaign for the magazine and came up with the idea to print a QR code on t-shirts for donations via PayPal. But the question that put an end to Karin Sawetz's dream of raising money with a t-shirt...

Fashion.at's walk past the 'Geldscheisser' sculpture and packaged and new attractions in Vienna's Prater, which is currently in a state of flux. The first 'artwork' that caught Fashion.at's eye was the life-size sculpture of the 'Geldscheisser', which can be translated as 'money pooper'. The 'Geldscheisser' is a symbol of good luck and can be found on Christmas trees as well as New Year's figurines - or, in the case of the sculpture, as a manifestation of the derogatory humor that runs through the Viennese dialect. The word Geldscheisser is used in the phrase...

Innovations for protecting the environment. MK&G Hamburg X Jane Withers Studio exhibition 'Water Pressure: Designing for the Future' explores the water crisis and projects for solutions The textile industry, which is part of the fashion industry (according to statistics the second most polluting industry with 20% of the world's wastewater), is one of the various fields that will be explored in the upcoming exhibition 'Water Pressure: Designing for the Future'...

Trends in Austria: Survey by Marketagent shows the trends of celebrating Easter in comparison between 2011 vs 2024 Fasting on Ash Wednesday and Good Friday is much more popular among the population, Easter eggs are a big deal, and giving presents to children is customary in Austria. These are three of the most important facts about the traditions of Easter, which is celebrated by the majority - 79 percent - of Austrians. The Austrian online research company Marketagent released the results of the survey 'Easter in Austria. Celebrations, Fasting, Holidays'...

A kaleidoscopic journey through changing perspectives on norms! The Albertina Modern's exhibition 'The Beauty of Diversity' mediates an inventory of social values co-created by artists. 'The Beauty of Diversity' presents artworks by artists who have challenged the established art world by addressing issues of diversity and violence by placing marginalized, underrepresented, and discriminated groups at the center of the narrative of their work. The Albertina Modern takes visitors on a journey through several rooms where art spanning around 50 years, with a strong focus on contemporary art of the last two decades, showcases a broad spectrum of approaches and perspectives, including those of women, LGBTQIA+ artists, people of color, and indigenous communities...

Vienna Insight: The Backhausen Archive of some 11,000 objects - designs, fabrics - is given as a permanent loan to the Leopold Museum, where it will be preserved and made accessible to the public. The Leopold Museum released the information that the Backhausen Archive, a significant collection of approximately 11,000 objects, including original designs and fabric samples spanning Historicism, Art Nouveau, Art Deco, and Kinetism, has been given to the museum on permanent loan...

Vienna Insight: Wiener Festwochen launched initiative to showcase more women composers What begins in 2024 under the patronage of Nuria Schoenberg Nono with ten women composers from around the world in Vienna will continue until 2028 with 50 women composers as members and ambassadors. In the press release, it's explained that the number 50 is a "reference to the fifty female students of composition taught by Arnold Schoenberg, who, in contrast to such famous colleagues as John Cage, Alban Berg and Anton Webern, have almost entirely sunk into oblivion." Almost. When Fashion.at asked the Copilot on Microsoft Bing to name prominent former students...

MAK Museum of Applied Arts Vienna presents the architecture and history of protest barricades and camps, including activism with superglue with installations that look like protest toolkits 'Going to the barricades' is taken literally in the new MAK exhibition! Visitors will gain insight into various forms of protest with a focus on architecture, from historical events such as the July Revolution in Paris in 1830 to contemporary protests, including activism with superglue...

MAK Program Preview 2024/25: Save-the-dates for exhibitions of fashion, art and design, including a show of artworks by Helmut Lang in Los Angeles.
Fashion.at joined the live stream of the MAK Museum of Applied Arts press conference on the occasion of MAK Director Lilli Hollein's presentation of the program 2024 with a view to 2025. The save-the-dates include the exhibition 'Fashion & Photography', '(Con)temporary Fashion Showcase', or the 'Helmut Lang' exhibition at the Schindler House in Los Angeles - in case Fashion.at happens to be in California...

Preview Exhibitions 2024: First Exhibition of the Backhausen Archive of Textile Designs The Leopold Museum in Vienna combined the preview 2024 with a review of the year 2023, such as the reminder of the 2023 digitally published intervention 'A Few Degrees More', which won three gold medals at the iab webAD 2023 awards. Highlight in 2024 for visitors interested in interior and textile design is the first exhibition of the Backhausen Archive, featuring treasures of Viennese Modernism. The 'Poetry of Ornaments: The Backhausen Archive'...

'Sporting Goods 2024: Time to Move' report from the World Federation of the Sporting Goods Industry (WFSGI) and McKinsey focuses on AI, sustainability, growing interest from 40-plus, physical inactivity,... The report emphasizes the need to address global physical inactivity, citing statistical evidence such as Eurobarometer data that reveals, for example, that 45 percent of Europeans never exercise or play sports. In terms of trends, the report notes that there has been a notable development in recent times, indicating...

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