Kicking a football around the world and collecting money for trees in Brazil
In early March 2014, Peugeot started the #KickItToBrazil 100 days social media campaign (Facebook, Instagram) together with the forestation project 'One Kiss, One Tree' for reducing the CO2 intoxication by planting trees in Brazil. For each kiss on the (original) football - the kisses will be documented via photo on www.kick-it-to-brazil.com, Peugeot will donate money to projects in collaboration with ONF (Office National des Forêts). Peugeot had launched the project in 1999 and is commited to continuing it to 2038. Until today, two million trees were planted with money of the project.
The motor label travels with the KickItToBrazil football through more than 30 countries on five continents. During the journey, Peugeot produces videos from several cities and destinations such as the latest which is embedded on this page from the Island of Gorée. The island belongs to Dakar, Senegal (map) and provides visitors historical information about slave trade (Wikipedia). Alongside to the kissing the ball scenes (Kiss = Tree) and football dribbles, the campaign films are intended as short documentaries about the people's lifestyles around the world.
The video about Gorée is the documentary series' 11th day edition. The next short film is already announced with a 'guess where'-photo on Facebook.
The journey will end on 12 June 2014 at the forestation area in Brazil.