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6 March 2015

The Alfa Romeo 4C Spider from in- and outsight

On occasion of the debut of the new Alfa Romeo 4C Spider version for the EMEA market at the motor show in Geneva, the car maker presented an own website where the sports wagon can be explored from in- and outsight. Fashionoffice tested the open car's 'Sky Experience' tool which directs via navigator wheel into four different light and day situations: 'Midday', 'Sunset', 'Night' and 'Sunrise'. At each of the times, another aspect of the car can be explored (with changing music): at 'Midday', the colors can be selected (Fashionoffice chose the warm yellow) in front of the staging of the beach with ambient ocean soundtrack; at 'Sunset', the 4C Spider can be viewed from 360 degrees; at 'Night', the sound of the motor is available - even as download; at ''Sunrise', users can navigate through the interior of the two-seater which is inspired by Formula 1 racing cars (especially the very light carbon fibre monocoque) and was manufactured at the workshop of Maserati in Modena.

fig.: Image of the 'Midday' screen with color palette of the Alfa Romeo 4C Spider at the online 'Sky Experience' tool, designed by Wedoo digital agency.

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