10 March 2015
Puma presented the new footwear collection inspired by the Scuderia Ferrari race team
Today, Puma presented the 'Ferrari Icon' collection inspired by motorsport in foresight of the new Formula One racing season which starts on 13, 14, 15 March with the Australian Grand Prix in Melbourne. It's the 10th anniversary of Puma's partnership with Ferrari; the collaboration began in 2005. The collection consists of four models which reference with their designs the esthetics of the Scuderia Ferrari race cars - not only the Ferrari Rosso Corsa Red but also such as on view at the Mobium Elite Speed Ferrari running shoe (image right), the Scuderia Ferrari Race Shield on the outer side of each heel. Puma delivers race and team wear to the Italian motorsports crew.
fig. below: The 'Ferrari Icon' collection by Puma consists of two performance models, the FutureCat SF 10 (re-launch from the first collaborative collection of 2005 - first shoe on the image) and the classical Puma Suede which was redesigned on occasion of the 10th anniversary in Ferrari red and carries the car label's crest; and further of the running shoe Mobium Elite Speed and the football boot evoSPEED 1.3 F947 FG (limited to 947 pairs). The collection is available in Puma stores worldwide and online from 12 March 2015.