4 October 2016
Zenith sponsors special watch in ton-up-boys, coffee racer style for best men's health fundraisers
The Distinguished Gentleman's Ride happened on 25 September in cities all around the world. Zenith sent images of the special DGR watch edition in ton-up-boy, coffee racer style and photos from the event in Vienna where men and women on vintage motorbikes came to together to raise awareness for prostate cancer and suicide prevention; an extensive album is published on Facebook. Zenith is one of the main sponsors of the charity which is official partner of the 'Movember' movement for men's health. The five top fundraisers of the DGR 2016, will receive one of the special Zenith watches in vintage motorcyclist style of the 1950ies.
fig.: The images show the special edition of the Zenith watch 'Pilot Ton-up DGR Special Edition' (limited to 5 pieces) which will be given to the five top fundraisers of the Distinguished Gentleman's Ride charity. The Heritage Pilot Ton-up was presented at the latest Baselworld 2016. Zenith has chosen the term 'ton-up' to reference the 1950ies British motorcycle subculture. The 'Ton-up-Boys' on their 'café racers' (tuned motorcycles) are named after their love for speed. 'Ton' denotes the targeted 100 miles per hour (160 km/h) tempo of the bikers - which was very fast in the 1950ies. The special edition for the top fundraisers of DGR 2016 shows at the back of the watch case and at the strap the face of a man with moustache as symbol of the cause of the charity which happens in partnership with the Movember Foundation. Photo rights @ Zenith.
The Distinguished Gentleman's Ride was founded in 2012 in Sydney with more than 60 participating cities; in 2015, DGR reports of 37,000 participants in 410 cities in 79 countries. In Vienna from 25 until 27 September, around 400 men and women collected approximately 9.000.- Euros. (It's still possible to donate and win one of the watches.)