13 December 2021

Top articles concerning Austrian fashion design in 2021: Culture-loaded collections, focus on sustainability, and resilience as lifestyle

Fashion.at has published since 1996 articles about Austrian fashion; 'fashion' in the meaning of trendy clothing, shoes, eyewear or jewelry, but also fashionable lifestyle concerning topics like motor or culinary (an article about ice cream tops the overall statistics 2021), as well as cultural topics about exhibitions or new theater, dance productions. At the end of every year since 1996, the statistics deliver the basic material for Fashion.at's reviews. On this page, the year 2021 is recapitulated with views on the top-ranking articles about Austrian fashion design goods.

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One of the country's designers whose fashion collections are culture-loaded and a strong statement for a lifestyle which includes in an unagitated way sustainability strategies (long-lasting fashion, reduction of waste) in quality apparel and accessories collections is Lena Hoschek. The article about the brand's Biedermeier AW21-22 collection which was developed in times of returning lockdowns was the most viewed about Austrian fashion design this year on Fashion.at. Lena Hoschek AW21/22 collection 'Biedermeier' inspired by the pre-revolutionary period of the 19th century and artist Arnulf Rainer's 'Pseudologica' series of reworked erotic Biedermeier scenes

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Neubau Eyewear appeared several times this year in articles; recently, in the article about the brand's special edition paying tribute to Austrian pioneers of Ocean research. The edition won for its sustainable design 'Gold' at the German Design Awards 2022. Austrian company Neubau Eyewear received German Design Award 2022 for the sustainable design of the special sunglasses edition 'Lotte & Hans'

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At the end of November, Vienna-based couture label Callisti presented the new collection for evening and cocktail dresses with reference to the Viennese ball culture season and mounted in a few days in the statistics to the top-ranking of 2021. Vienna Insights: Callisti presented new couture collection with a lively photo story from sideshows of festive events

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Among the top-ranking articles are style tips where several new products were collected to a special topic such as in the case of 'Sun and Ice - remote working with city tours and beach walks in Vienna' a summer dress by the brand 'Amalia O.' of Salzburg-based boutique owners Austria Insight: 'Sun & Ice' Style 2021 for remote working, city tours and beach walks,

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or the outfit tip for (after-lockdown) holidays at Austrian mountain lakes which is styled with jewelry by Freywille and the smartphone bag by Ina Kent. Fashion.at Spring/Summer 2021 style tip for holidays at Austrian mountain lakes



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