TRENDLETTER 10-July-2025

FASHION & TRENDS

A smiling man and woman stand together in a modern, sunlit kitchen, chopping colorful fresh vegetables on a white island counter. Large glass doors in the background open to a green, sunny yard.

Longevity Lifestyle
From Fast Trends to Long Life: How Fashion Fatigue Fuels a Longevity Lifestyle
Running after trends is out—living longer, healthier, and more sustainably is in. New studies from Austria show a major shift in values.

Three people in different locations carry the same blue travel bag with the slogan 'Your journey. Your story. Not your bag.'

Sharing Economy
The Sharing Economy on the Move: Freitag's Travel Bags for Rent
Why own what you barely use? A look at Freitag Rent's travel bag service and the analog-digital mix behind its travel diary.

Couple in Kelly's red-and-white t-shirts in retro style; chip-print hat and anniversary design on back. Sports bag with 'Kelly's ...bringt Knistern ins Leben' text.

Flavor meets Fashion
Kelly's Marks 70 Years with New Chips and Retro Clothing
70 years of crisp innovation and party vibes: Kelly's presents new BBQ chips, oven-baked snacks, and retro-cool fashion.

TRAVEL TIPS

A woman with sunglasses drives a modern car while a man in the passenger seat looks at his phone. The view from the windshield shows a highway winding through green hills and mountains.

Summer Travel by Car
Tips for a Safe and Responsible Holiday Drive
Car travel remains the top choice for Austrians on holiday. Asfinag offers practical tips for safe journeys—plus a sober look at rising train prices.

CALL TO ACTION

A traditional wooden Alpine chalet, symbolizing Austrian culture and nature, is trapped and isolated within a vast, sterile concrete courtyard, illustrating the paving over of the nation's heritage and nature.

Austria's Nature
Land of the Diggers: How Austria's Soil and Culture Are Being Paved Over
Austria's nature crisis deepens: 11 hectares of land vanish daily. WWF rewrites the anthem and calls for action.

QUIZ ERAS & STYLE

A vintage-style photo of a couple in 1970s attire, including bell-bottom jeans, relaxing in chairs on a sunny beach with colorful umbrellas, surfboards, and the ocean in the background.

Test Your Knowledge!
What Fashion Says About Its Time: A Quiz on Eras, Society, and Style
How did denim become a political symbol? What clothes were worn in times of crisis or rebellion? Take the quiz on fashion shaped by global history.

Playlist by fashion.at/music 2025

Latest Posts archive

8 July 2025 - Fashion.at Music Tip 🎧: 'Legalize Living' by The Hives, album 'The Hives Forever Forever The Hives' (August 29). The Hives' introduced their new single, 'Legalize Living,' with a passionate call to action. They describe life as increasingly restrictive, likening it to a "tight rollneck" or "smaller cages" and urge fans to resist "normalizing normalization." The band demands the "legalization of living" globally, encouraging people to join their campaign for change.

5 July 2025 - Fashion.at Music Tip 🎧: 'Gone' by Haim, album 'I quit'