TRENDLETTER 4-April-2026
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VIENNESE STYLE |
 Viennese Shawl & Other StoriesViennese Shawl in the Museum: How Does a Fashion Item Become a Collection Piece? How did the Viennese shawl become a museum object? A look at MAK's new textile display—from historic fabrics to contemporary design. |
 Viennese Craft in Shoe RetailViennese Craft and Material Culture Shape New Ludwig Reiter Stores in Germany Two new locations in Germany reflect a focused shift: Ludwig Reiter returns to Frankfurt's Goethestraße and Düsseldorf's Königsallee, presenting interiors shaped by Austrian craftsmanship and material culture. A closer look inside the redesigned stores. |
HUMANS & ENVIRONMENT |
 Retail Culture & DesignAnthroposophy and the Human at the Center: 50 Years of dm and a Vintage Collection in Austria A look at Austria's drugstore market and how dm built its position over 50 years — between self-service innovation, stable pricing, and a human-centered philosophy. |
 City meets Climate DiscourseVienna's Climate Biennale returns with citywide programme Vienna turns into a platform for climate discourse: exhibitions, design labs and talks shape the Klima Biennale 2026 across the city. |
NEW TRADITION |
 Tracht meets Spring SkiingLederhosen and Skis: A Spring Ritual in the Zillertal Skiing in Dirndl and Lederhose? In Austria, it's a modern tradition. A look at culture, tourism and the Zillertal season finale. |
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