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Pumping up muscles on a city parcours

...seen in early April 2014 at Fila's 'Your Playground' women's and men's sportswear media release with photos (and video) which show exercises on streets such as the image on this page of a woman doing her push ups in public space. Fila presents the urban environment with its scaffoldings, stairways and pedestrian streets as zones for fitness parcours. Fila's color trend for women: flashy pink in almost neon (t-shirt) with muted colors like asphalt grey (shorts) and black.


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