16 April 2016

Vienna Insight: 'Swatch The Eyes' collection presentation

On occasion of the launch of 'Swatch The Eyes' collection in Austria, the Swiss label invited to hotel Grand Ferdinand's restaurant 'Grand Étage' above Vienna's rooftops. Fitting to the 'Swatch The Eyes' campaign with sun, sunflowers, beach imagery, the location was perfectly chosen! The sunglasses (three shapes with changeable fronts and temples, up to 210 possible combinations) were placed at the hotel pool where journalists tried out the different looks of the eyewear collection which ranges from classical over modern elegant to playfully patterned models. An introduction into the how-to-change the fronts, temples is published as video on swatch.com. The sunglasses can be combined with watches such as the Connie glasses with the Fun in Pink watch.

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