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Media information, June 2009

New lifestyle reporter from Dubai and daily audience data  
In June 2009 Fashionoffice launches the publication of daily new traffic as well as audience profile data by Quantcast on and introduces the work of editor Caroline Zerrini.

Dubai based lifestyle editor Caroline Zerrini
Lifestyle editor Caroline Zerrini is living in Dubai. She has extensive experience in creating and managing niche publications and cutting edge content. Caroline has spearheaded ‘Text Appeal’, an editorial consultancy service for editors and publishers In Fashionoffice she publishes articles about Roberto Cavalli’s new club in Dubai, Zaha Hadid’s shoe collection for Lacoste, or the Persian artist Farshid Maleki. The next articles are already in preparation.

Traffic and audience profile data provided by Quantcast
Since 25th May 2009 the advertising inventory of Fashionoffice is published with daily new data by Quantcast on

Quantcast provides direct audience measurement of quantitative traffic data like daily, weekly, or monthly people, visits, impressions, cookies, impressions per person, and visits per person as well as specific audience criteria like demographical data about gender, age, household income, education etc. and geographical data.

For easy media planning, the data are measured on the ad slots of Fashionoffice and its special channels only, because not all content pages on Fashionoffice are carrying advertising. Even the advertising inventories of the Fashion Feeds or the Mobile Site are not included. The eMail-Trendletter for example has no advertising slots at all.

The advertising inventory includes the formats 728x90, 120x600, 468x60, 300x250, 200x200, 120x240, 120x90. The standardised banners are running through the magazine’s channels on the URLs of Fashionoffice: (trends in beauty); (broadband catwalk TV); (fashion at culture, collections, design, foto…);, (socio-cultural trend research); (search in the magazine-group since 1996).

Get more information about the magazine’s history and its founders on

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