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Fashionoffice tracked by the most elaborated tools online
in Dec 2009

Sources of the statistical data: Google Analytics, Quantcast, Alexa
Date: 30 December 2009

Result: On 30 December 2009, the traffic stats on Alexa.com show once again strong differing distribution data to the month before. Germany, the United States, Austria, or the UK are not listed by Alexa; Indonesia is with 17% the country where most of the users come from on fashion.at, Turkey the most represented country with 12% on fashionoffice.org.

The difference between Alexa and Google Analytics or Quantcast: Alexa is measuring the data on Alexa toolbars and collects them from diverse traffic data sources. Therefore, Alexa is a good mean to control the usage of a website in addition to Quantcast or Google Analytics which are both measuring the traffic with tags that are installed on Fashionoffice's webpages. For example: the abuse on domain level (contrary to a hacked server) can not be pursued by analyzing server data because domain abuse does not happen on the server itself.

There are many possible explanations for the results concerning traffic sources (Indonesia, Turkey). As CERT has assured in Nov 2009, there is no reason to be alerted - such as in the case of the expanded traffic from Pakistan which grew in Oct 2009 suddenly to 40%, as long as the domains of Fashionoffice show no significant reports on Google Analytics; the server delivers data obviously very consistent (data delivery in Nov 2009). Fashionoffice shows on Quantcast no changes in the country reports.

Fashionoffice's last alert: On 30 October 2009, Alexa.com has tracked that most of the fashion.at-users (approximately 40%) come from Pakistan. (Fashion.at and Fashionoffice.org are directed to the same webspace.) Compared to the data from 30 Sept 2009 (ca. 40% from Germany and Austria), was this a significant change in the statistics. The high ranking of Pakistan in Alexa started in mid October 2009. The significant expansion of user traffic from Pakistan on the domain fashion.at was reported as suspected domain abuse on 30 October 2009 to Globat.com (Hosting Provider), Nic.at (Austrian Registry), and CERT.at (Computer Emergency Response Team Austria). On 3rd Nov, the Austrian CERT has affirmed that the technical premises for the measurements are reliable. The domain fashion.at was free of abuse.

CERT mentioned some reasons for the domain's popularity boom during October 2009 in Pakistan:

Important note: From the start (early 2006) and through the years of monitoring traffic and its effects on rankings in search engines by using measurements of third-parties (Google, MSN, Alexa…), Fashionoffice has checked constantly together with official authorities for internet security and administration the reliability of the data delivered by the server of Fashionoffice.org.


Source: Original article with images on http://www.fashionoffice.org/survey/2009/stat-fashionoffice12-2009.htm.


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