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Men's style becomes more simple and casual

The importance of the 'Simple'-style grows stronger than any other men's style during the most recent Fashionoffice Styletrends-survey (run time until 23 January 2010; users described with an adjective the trendiest men's style). The results reflect the current trend for a simple lifestyle and the growing consciousness for cultural heritage: Modern Vintage is with 26,89% the favorite men's style, followed by Simple (16,81%) and Casual (10,08%).

Urban and Classical lost many votes, while Sporty and Business seem to become more important for online fashionistas.

Details with chart on http://www.fashionoffice.org/survey/2010/menstyle1-2010.htm.

universe:
Geography (Quantcast/30 Dec 2009/Countries in %): United States 23.27, Germany 7.62, Austria 6.42, United Kingdom 5.78, Korea, Republic of 4.90, Canada 2.77, Netherlands 2.36, Italy 2.35, China 2.19, India 2.08, Australia 2.07, France 2.03, Brazil 1.45, Russian Federation 1.40, Thailand 1.34, Turkey 1.33, etc.
demographics: audience profile of fashionoffice.org

field work period: 27 Dec 2003 - 23 Jan 2010
sample: 24.308 interviewed individuals

survey method:
1. qualitative pilot study with open questions to identify the main trends and desires
2. quantitative research with interactive online questionnaires

method of sampling: random sample
last data interpretation: 23 Jan 2010

realization:
trend research channels
styleradar.com
, beautyradar.com


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