WOMEN's and MEN's underwear
In May 2011, the European fashion label Calida (founded 1941 in Switzerland) presented the new trends for FW2011/12 underwear such as classical Brit-chic herringbone patterns, striped athletic pieces and basics made from certified organic cotton.
Calida celebrates this year its 70th anniversary. In 1941, Calida's first underwear collection was sold with a recycling-offer. The 'guaranteed underwear'-promise was that defective items would be repaired at no cost.
Now, Calida announces new pieces for the basic lines (for women/for men) made from a Swiss organic cotton fabric (SwissCotton Organic) that is GOTS (Global Organic Textile Standard) certified and compliant with stringent international quality requirements; it includes environmental protection, sustainability and ethical consciousness.
fig. Woman: The name of the bra and brief in herringbone pattern in black and camel is 'Greta'. Man: 'Pure & striped Trend' in grey inspired by early morning fog and the freshness of daybreak for men's underwear. Autumn/Winter 2011/12 trends by Calida. Photos: DRS Berlin.
Video: Making Of the Calida Spring/Summer 2011 campaign. The style of Calida can be described as natural urban spiced with an elegant freshness which is also reflected by the campaign images.
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