TRENDLETTER 24-August-2025

FASHION, TEXTILES

Girl's Kärntner Dirndl with blouse and red apron shown on a Willhaben smartphone listing.

Children's Trachten Trends
Austria's Trachten Season: What Willhaben Data Reveal About Dirndl, Lederhose and Children's Fashion
August marks peak Trachten season in Austria. Willhaben's latest analysis shows strong growth in children's Dirndl and Lederhosen searches.

Charlie Brown towel in black-white zigzag and green towel with sleeping Snoopy from the limited Vossen X Peanuts edition.

Comics Meet Towels
Towels Meet Comics: Vossen and Peanuts Celebrate Anniversaries Together
This October, a textile icon meets a comic classic: Vossen collaborates with Peanuts for a playful limited towel edition.

FILM

Austria's Oscar Entry
Between Vanity and Authenticity: Austria's 'Peacock' Heads to the Oscars 2026
Austria’s Oscar entry 'Peacock' (Pfau – Bin ich echt?) by Bernhard Wenger is a biting social satire about vanity, authenticity, and the search for identity, with Albrecht Schuch in the leading role.

COFFEE

Superfood in the Coffee Cup
From Sports Arenas to Coffee Cups: A New Brand Brings Superfood to Austria
A new coffee brand surfaces with big PR: Superitalia launches 'Superfood Cappuccino' in Austria. Few facts, much promise.

QUIZ

Women Who Changed Fashion
Trailblazers of Style: Quiz on Women Who Changed Fashion
From jersey fabric to the wrap dress and beyond, how well do you know the women who reshaped fashion history?

Playlist by fashion.at/music 2025

Latest Posts archive

21 August 2025 - Fashion.at Music Tip: Florence + The Machine's haunting new video "Everybody Scream" is pure witchcraft vibes! Director Autumn de Wilde creates a spellbinding visual feast of dark elegance. The Gothic styling perfectly captures Florence's mystical energy - think dramatic silhouettes and ethereal textures. Title track from the album out Halloween 2025. Chilling and chaotic!