TRENDLETTER 17-July-2025

KNITWEAR

Philo-Sofie FW25: knit blazer in stone, back view of slit turtleneck, and tone-on-tone turtleneck with matching trousers.

Styled for Lifetime Value
Wool in Sight: Autumn's Ease During Summer's Peak
As summer sales fill carts, a soft signal from Tyrol: knitwear is on the horizon. Fashion.at previews FW25 with Philo-Sofie.

This diptych shows a woman in an alpine setting. On the left panel, she is resting in a grassy field while wearing a striped, short-sleeved top. On the right, she stands wearing a light-colored cardigan and a brown suede skirt.

Alpine Style, Guaranteed
Wool, Wood, and Water: Stapf's Slow Fashion Pledge from the Heart of the Alps
With the first look at its SS26 collection, Stapf introduces a 3-year repair guarantee. Timeless wool garments meet the quiet strength of the Alps.

The image shows knitwear designer Minerva Skyttä, winner of the Special Award Knitwear at the European Fashion Award FASH 2025, surrounded by models wearing pieces from her collection 'Monin terveisin isäsi' (Many Greetings from Your Father).

New Horizons in Knitwear
Knitting the Future: Minerva Skyttä Wins FASH 2025 Special Knitwear Award Sponsored by Iris von Arnim
A sail into memory and material: Finnish designer Minerva Skyttä wins the FASH 2025 knitwear award with a sculptural collection.

TRAVEL TIPS

An over-the-shoulder view of a woman touching her smartwatch. The screen is illuminated with a calendar reminder that reads 'Fashion 12 July.'

Fashion Event Schedule
Time for Fashion: Art, Design, and Encounters Across Austria This Season
From lakeside art in Attersee to collaborative design in Salzburg and fashion shows in Vienna—summer of stylish reasons to travel.

QUIZ

A fashion designer stands in her sunlit studio between an industrial knitting machine and a desk with a computer. She is wearing a multi-colored knit sweater. The computer screen shows images of her knitwear designs.

Unravel the Threads
A Knitwear History and Care Quiz
How much do you know about knitwear? From ancient Egyptian socks to Chanel's jersey revolution, test your skills with this fun quiz!

Playlist by fashion.at/music 2025

Latest Posts archive

11 July 2025 - Fashion.at Music Tip 🎧: 'Big Money' by Jon Batiste. Grammy-winning artist Jon Batiste delivers a high-energy visual for 'Big Money', the lead single from the upcoming album, releasing August 22. The music video is a feast of fashion from head to toe — with special thanks to Christian Louboutin, the luxury brand famed for its red-soled shoes, and Stetson, the iconic American hatmaker known for classic Western style. 'Big Money' reminds us that not everything that sparkles is gold — a sharp reflection on how appearances and material wealth can distract from what truly matters.