Fashion.at

TRENDLETTER 29-July-2025

Sign up for the Trendletter!

FASHION
An infographic of a circular economy. A large circular arrow contains smaller arrows labeled DESIGN, PRODUCTION, REUSE, and CONSUMPTION on the left. On the right, arrows for CONSUMPTION, REPAIR, and NEW MATERIALS show the flow of resources back into the system and the introduction of new ones.Circularity in Fashion
Intent Grows, But Execution Still Trails
Brands want to go circular, but execution lags. The Circular Fashion Index 2025 explains why—and how leaders like Chanel and others are changing the game.

A man in a jacquard vest and lederhosen and a woman in a matching dirndl model traditional clothing from the Felicitas & Hans Fall/Winter 2025 collection, posing in front of shelves filled with fabric rolls.Wiesn Style with Substance
Sustainability Woven into Tradition
Conscious style meets Bavarian tradition: this year's Wiesn outfits show how sustainability is woven into Tracht.

EXHIBITIONS
An illustration of natural food pigments, showing raw vegetables, nuts, and spices on the left, and a corresponding color wheel of derived powders and dried foods on the right.From Waste to Hue
Vienna's Colour Lab Uses Unavoidable Food Waste
What color is Vienna made of? Vienna Design Week shows bioregional pigments from unavoidable food waste in a living dye lab.
Exhibition view at the Leopold Museum with four original Biedermeier-era garments on display.Biedermeier
A Glimpse into 19th-Century Aesthetics at the Leopold Museum
A few days left to visit 'Biedermeier – The Rise of an Era' at Leopold Museum Vienna. Art, machines, swatch boards, garments, silk trade — and thoughts on what's missing.

QUIZ
A split-screen image comparing fashion styles of the USA and the EU. On the left, a map of the USA features models in casual attire, including denim jackets, jeans, a plaid shirt, t-shirts, and sneakers. On the right, a map of the European Union shows models dressed in more formal and chic outfits, such as trench coats, a pinstripe suit, a leather jacket, and elegant dresses.Threads Across Continents
A Fashion History Quiz on EU–USA Style Legacy
Test your knowledge of fashion's iconic milestones—from denim to design revolutions. How well do you know the intertwined legacy of Europe and the USA?

Playlist by fashion.at/music 2025


Latest Posts archive

Trendletter history:

23-July-2025

17-July-2025

10-July-2025

3-July-2025

26-June-2025

19-June-2025

12-June-2025