- selected fashion news for mobile phones

FASHIONOFFICE INSIGHT by publisher Karin Sawetz July 2011
Karin Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.).

Summer in the city!

Fashionoffice wishes a sunny and sportive summer!

When the weather is sunny it is harder to work on monthly statistics in front of the computer. But the data analysis of the most viewed articles, keywords during June will follow in the next days included into an extra article. In the meanwhile enjoy Fashionoffice's collection of pieces for sportive outdoor activities in the city.

fig.: You can see me on the photo at the 'New Danube' in Vienna. I use the New Danube during my recreation time for biking and swimming in high summer. map: Between the new and the original Danube river lies the 21,1 km long x max. ca. 200 metres wide island 'Donauinsel' which is used by bikers, roller skaters, joggers, walkers... and the ones who love to swim and relax in the middle of the city.


Outdoor lifestyle becomes urban Vaude's new collection SS2012 shows a stronger integration of mountain and bike styles into urban life outfits...

Inner-city traveling is a hot theme. You can find it on t-shirts by 55DSL with photo-prints of people in trains of metropolitan cities captured by Alex Fakso...

Street as the 'red carpet' Fashionoffice was inspired by G-Star's 'Metropolitan Explorer' and collected pieces with 'red carpet' qualities like an electric metro bike...

Source: Original article with images and map on


News from
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011


(C) Sawetz, since 1996