Media information, June 2011
FOR IMMEDIATE RELEASE
Privacy and property of data in the 'Cloud'
Is the property of a company secure in the Cloud? Is the Cloud the end of privacy?
Fashionoffice has outsourced its IT since 1996. Today, the data-business calls this praxis 'Cloud Computing'. 'Cloud Computing' means that parts of a company's property (such as copyrighted content) are given into the hands of IT-specialists who are storing and delivering data on/with their technical equipment. The 'Cloud' is a necessity especially for small or media sized companies as it is not possible for them to update the IT as fast as it changes.
Fashionoffice has agreements with international renowned and trusted IT-companies for web technique, statistical measurement, advertising, and for the transfer of own data streams to reach a high privacy level. Privacy is already protected by law (human basic right) and not a new rule only because a technical innovation hits the market.
Data as personal property
While working with soft- and hardware from IT-companies, Fashionoffice has found out that the data of the magazine delivered by a data center (hard- and software for Fashionoffice) and analysed by the software on the hardware of statistic specialists like Google Analytics, DoubleClick, and Quantcast are serving anonymized results that are obviously biased. A characteristic of the 'Cloud' is that the data (content streams, statistical results) are not in the exclusive property of Fashionoffice as the magazine uses the property of others for the delivery and statistical measurements. The Cloud shows its foggy nature when obviously irregular statistical results are not caused by one of the contracting IT-services, which are as interested as Fashionoffice to deliver good quality.
Find below the geographical data of Fashionoffice from February to May 2011 (distribution: 172 countries; delivered by DoubleClick for Publishers) as well as people, visits and page views tracked by Quantcast which are showing massive differences for the amount of people and page views from Germany; compare the Quantcast statistics with DoubleClick for Publishers – both tools are accredited by the MRC (Media Rating Council).
1 - 28 February 2011
1 - 31 March 2011
1 - 30 April 2011
|Germany||120,777||United States||56,238||United States||49,325||United States||54,519|
|South Korea||9,792||South Korea||10,107||Canada||8,927||Spain||13,418|
|Russian Fed.||5,239||Brazil||6,173||Russian Fed.||4,782||Russian Fed.||4,355|
|Source of the Impressions/Inventory (incl. 320x50 Mobile Leaderboard): DoubleClick for Publishers. Media facts and figures Fashionoffice are published on fashionoffice.org/contact. Note about the variations (minus 87% in April) concerning the country 'Germany': Fashionoffice has checked the reliability of the data several times even on occasion of similar variations; according to officials and authorities of the internet, the variations have to be explained from the view of internet as an eco-system which is regulating itself.|
Inventory measured by Quantcast: 728x90, 160x600, 120x600, 468x60, 300x250, 200x200, 120x240, 120x90 pixels. Data are measured on the inventory pages of Fashionoffice.org and its special channels only. Not all content pages are carrying inventory. The inventories of the Fashion Feeds and the Mobile Site are not included. The eMail-Trendletter has no inventory slots.
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