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17 April 2015

Alice Cooper performed live at the store opening of John Varvatos in Detroit

fig. from left, clockwise: Alice Cooper performs classic songs including 'Nice Guy', 'Wheels', 'Billion Dollar Babies', 'Be My Lover', 'Lost in America', 'Dirty Diamond', 'Bite Your Face Off', 'Brown Sugar', 'Break on Thru', 'Foxy', 'My Generation', '18', 'Poison' and 'School's Out' at John Varvatos' Detroit store opening party hosted by Chrysler on 16 April 2015 in Detroit, Michigan. (Photo by Tasos Katopodis/Getty Images for John Varvatos).

Designer John Varvatos and recording artist Alice Cooper (Photo by Loreen Sarkis/Getty Images for John Varvatos) at the opening event of the new store at 1500 Woodward Avenue in downtown Detroit. (Photo by Tasos Katopodis/Getty Images for John Varvatos).

All photos: (C) 2015 Getty Images.

On 16 April, shock-rocker Alice Cooper performed live at the Motor City Homecoming event hosted by Chrysler at the new store of John Varvatos in Detroit. On the black styled 'red carpet', celebrities from fashion, music, sport such as model/actress Kate Upton, R&B singer-songwriter/producer Dwele or NFL Prospect Devin Gardner arrived to make party at the new rock'n'roll inspired Detroit destination for men's lifestyle with items which range from clothing, footwear, eyewear, fragrances to music from Varvatos' own record label (article on RollingStone).

Award-winning fashion designer John Varvatos (latest prize was The CNN Style Award 'Menswear Designer of the Year' in 2013) and iconic musician Alice Cooper are both Detroit natives. The event for around 600 guests happened at a historic brownstone building (1500 Woodward Avenue) in a booming area where new shops, restaurants and tech companies reside in the city of Detroit.

John Varvatos collaborates with Chrysler since several years such as for the introduction of the 2013 Chrysler 300C John Varvatos edition. At yesterday's store opening, the car maker used the black carpet and fashion-music atmosphere for the presentation of the new 2015 Chrysler 300 and its Detroit-born style.

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