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fashionoffice - magazine search articles get the trendletter

Geographical data of Fashionoffice, Jan 2010
(Statistical data from 18 Jan 2010)

Results: Since August 2009, Fashionoffice monitors geographical data from Quantcast closer to match it with the statistics delivered by Alexa.com and Google Analytics. Quantcast data hadn't changed through the months August to mid January 2010. By checking the statistics on 18 January, the geographical data (country/uniques) by Quantcast show for the first time changes: traffic from US grew from 23.27% to 40.81% while Quantcast tracks fewer users from the Asian countries Korea, China, India on Fashionoffice. At the same time, Fashionoffice delivers significantly less data for people and impressions since 14 Jan 2010.

Explanation: There are many possible explanations for the results concerning traffic sources (like the dominating traffic from Indonesia, Turkey, or Hungary at the Alexa statistics for Fashionoffice). As CERT has assured in Nov 2009, there is no reason to be alerted - such as in the case of the expanded traffic from Pakistan which grew in Oct 2009 suddenly to 40%, as long as the domains of Fashionoffice show no significant reports on Google Analytics; from this point of view, the server delivers data very consistent.

The difference between Alexa and Google Analytics or Quantcast: Alexa is measuring the data on Alexa toolbars and collects them from diverse traffic data sources. Therefore, Alexa is a good mean to control the usage of a website in addition to Quantcast or Google Analytics which are both measuring the traffic with tags that are installed on Fashionoffice's webpages. For example: the abuse on domain level (contrary to a hacked server) can not be pursued by analyzing server data because domain abuse does not happen on the server itself.

18 Jan 2010 Uniques %
United States 40.81
Germany 8.95
United Kingdom 5.51
Austria 3.64
Canada 3.23
France 2.11
Netherlands 1.95
Korea, Republic of 1.87
Italy 1.72
China 1.53
Australia 1.49
Poland 1.24
Thailand 1.21
India 1.20
Spain 1.10
Brazil 1.05
30 Aug - 30 Dec 2009 Uniques %
United States 23.27
Germany 7.62
Austria 6.42
United Kingdom 5.78
Korea, Republic of 4.90
Canada 2.77
Netherlands 2.36
Italy 2.35
China 2.19
India 2.08
Australia 2.07
France 2.03
Brazil 1.45
Russian Federation 1.40
Thailand 1.34
Turkey 1.33




Quantcast.com tracks the inventory pages of Fashionoffice:
Inventory (impressions of 728x90, 120x600, 300x250, 200x200, 120x240, 120x90)* 
*Data are measured on the ad pages of Fashionoffice.org and its special channels (fashion.at, beautyme.com, confashion.com, FashionAvigator.com, styleradar.com, beautyradar.com) only. Not all content pages are carrying inventory. The inventories of the Fashion Feeds or the Mobile Site are not included. The eMail-Trendletter has no inventory slots.

Reliability of the data: Fashionoffice’s technological premises are common practise
From the start (early 2006) and through the years of monitoring traffic and its effects on rankings in search engines by using measurements of third-parties (Google, MSN, Alexa…), Fashionoffice has checked constantly together with official authorities for internet security and administration the reliability of the data delivered by the server of Fashionoffice.org. For example: The significant expansion of user traffic from Pakistan on the domain fashion.at during the month October 2009 was reported as suspected domain abuse on 30 October 2009 to Globat.com (Hosting Provider), Nic.at (Austrian Registry), and CERT.at (Computer Emergency Response Team Austria). On 3rd Nov, the Austrian CERT has affirmed that the technical premises for the measurements are reliable. The domain fashion.at is free of abuse. CERT mentioned some reasons for the domain's popularity boom in Pakistan.

Population data from en.Wikipedia.org (18 Jan 2010; in mio): United States 308.5, Germany 82.3, Austria 8.3, United Kingdom 61.1, Korea 72.3, Canada 33.9, Netherlands 16.6, Italy 60.2, China 1338.6, India 1198.0, Australia 22.1, etc. 

Other statistics (traffic tracked by Alexa.com) show that Fashionoffice users come mostly from: Pakistan 168.5, Indonesia 229.9, Turkey 74.8, Hungary 10.0, Vietnam 85.8, etc. 


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