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TRENDLETTER 7-February-2024

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Sports Trends; Perfume X Opera Star; Beauty Ideals; Retail in Vienna;...

Study Sporting Goods: AI, sustainability,...
'Sporting Goods 2024: Time to Move' report from the World Federation of the Sporting Goods Industry (WFSGI) and McKinsey focuses on AI, sustainability, growing interest from 40-plus, physical inactivity,... The report emphasizes the need to address global physical inactivity, citing statistical evidence such as Eurobarometer data that reveals, for example, that 45 percent of Europeans never exercise or play sports. In terms of trends, the report notes that there has been a notable development in recent times, indicating...

App for access to sports activities
Vienna Insight: New sports offering jö.SPORTPASS collaborates with digital sports membership platform myClubs for very affordable access to sports activities At the end of January, two subscription models for a wide range of sports activities were launched, including access to Vienna's public swimming pools, which have become increasingly expensive in recent years. Mario Günther Rauch, Managing Director of jö Bonus Club, stated in the press release that the goal of the new sports offering is to revolutionize the domestic fitness market...

Perfume inspired by opera star
The Maria Callas Estate and The Merchant of Venice have teamed up to create a tribute eau de parfum The launch event took place in early December 2023 in Venice at the Gran Teatro La Fenice. In 1949, the opera house marked an important milestone in the career of Maria Callas. Appearing in the same season as Brünhilde in Richard Wagner's Die Walküre and as Elvira in Vincenzo Bellini's I puritani, Callas' performance and broad repertoire caused a sensation in the opera world...

Study 'Beauty Ideals on the Internet'
Safer Internet Day in Austria: published the results of a study on beauty ideals on the internet with a brochure and a quiz The Austrian service point published the results of a study on how beauty ideals on the internet are putting young people under increasing pressure. As a result of the beauty ideals study, ISPA (Internet Service Providers Austria), the cooperation partner of, released a booklet with some tips on how to break out of the mediated and in many cases faked beauty ideals and become self-determined...

Vienna Insight: Retail business
Vienna Insight: Closures in fashion retail continue The fashion retail business in the mid-price segment has been under pressure since the emergence of international fast fashion retailers decades ago. In recent years, the Corona pandemic, inflation, increased energy prices and wages have made it even more difficult for brick-and-mortar stores to compete with...

Backhausen Archive at Leopold Museum
Vienna Insight: The Backhausen Archive of some 11,000 objects - designs, fabrics - is given as a permanent loan to the Leopold Museum, where it will be preserved and made accessible to the public. The Leopold Museum released the information that the Backhausen Archive, a significant collection of approximately 11,000 objects, including original designs and fabric samples spanning Historicism, Art Nouveau, Art Deco, and Kinetism, has been given to the museum on permanent loan...

Cytara's quiz about the history of fashion
Cytara's quiz about the history of clothing and fashion Greeting randomly generated on January 21. generated the image of Cytara on January 21, 2023 using Microsoft Bing, Image Creator from Designer powered by DALL-E 3. The picture shows Cytara sitting in the reading room of a library. She sits at a table with a classic green Art Nouveau reading lamp and reads a book with fashion illustrations from past centuries.

Cytara,'s AI Chatbot: "Hello! My name is Cytara, and I am the AI chatbot for the users of the magazine I'm here to talk about fashion, culture, art, and design. If you have any questions or if there's anything specific you'd like to learn or discuss, feel free to ask! Now, let's dive into a quiz on the history of clothing and fashion..."

Playlist by 2024

Latest Posts archive

7 Feb 2024 - Music video for Paramore's cover of Talking Head's 'Burning Down The House' - an anthem for liberation, for breaking free from social constraints

2 Feb 2024 - Music (lyric video) 'Oh No :: He Said What?' by Nothing But Thieves, from 'Dead Club City Deluxe' (15 March)

1 Feb 2024 - Fashion X Environmental Education & Conservation. adidas TERREX and National Geographic continue collaboration with rainforest-inspired outdoor pieces

31 Jan 2024 - Music video 'The Thief' Future Islands, album 'People Who Aren't There Anymore'

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