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STYLE TRENDS 2010 (26 May 09 - 23 Jan 2010)
STYLE TRENDS 2009 (1 Aug 08 - 15 April 09)
STYLE TRENDS 2008 (15 March 08 - 1 Aug 08)
STYLE TRENDS 2008 (1 July 07 - 9 March 08)
STYLE TRENDS 2007 (11 Aug 06 - 31 July 07)
STYLE TRENDS 2006 (30 Aug 05 - 13 Oct 06)
STYLE TRENDS 2005 (Mar 05 - Sept 05)
STYLE TRENDS 2005 (Sept 04 - Mar 05)
STYLE TRENDS 2004 (Mar 04 - Sept 04)

 

 



fashionoffice - magazine search articles get the trendletter


STYLE TRENDS by fashionoffice
survey about desires and trends of fashion and beauty addicted online users


universe:

Geography (Quantcast/30 Dec 2009/Countries in %): United States 23.27, Germany 7.62, Austria 6.42, United Kingdom 5.78, Korea, Republic of 4.90, Canada 2.77, Netherlands 2.36, Italy 2.35, China 2.19, India 2.08, Australia 2.07, France 2.03, Brazil 1.45, Russian Federation 1.40, Thailand 1.34, Turkey 1.33, etc.
demographics: audience profile of fashionoffice.org

field work period: 27 Dec 2003 - 23 Jan 2010
sample: 24.423 interviewed individuals


survey method:

1. qualitative pilot study with open questions to identify the main trends and desires
2. quantitative research with interactive online questionnaires

method of sampling: random sample
last data interpretation: 23 Jan 2010

realization:
trend research channels
styleradar.com
, beautyradar.com



MEN’S STYLE

Users described with an adjective the trendiest men's style.

Men's style becomes more simple and casual.

The importance of the 'Simple'-style grows stronger than any other men's style during the most recent Fashionoffice Styletrends-survey (run time until 23 January 2010). The results reflect the current trend for a simple lifestyle and the growing consciousness for cultural heritage: Modern Vintage is with 26,89% the favorite men's style, followed by Simple (16,81%) and Casual (10,08%).

Urban and Classical lost many votes, while Sporty and Business seem to become more important for online fashionistas.

Trend 2010
Trend 2009
Trend 2008
Trend 2008
Trend 2007
For details about the field periods look above on this page.

modern vintage

26,89%
26,61%
15,38%
14,0%

simple

16,81%
11,59%
7,69%
10,8%

casual

10,08%
9,01%
10,26%
10,8%
15,2%

classical

9,24%
11,16%
7,69%

street

8,40%
8,58%
7,69%
11,8%
17 %

urban

5,04%
9,01%
7,69%
16,1%
21 %

metrosexual

5,04%
6,01%
12,82%
14,0%
16,3%

unique

4,20%
5,58%
10,26%
5,4%

punk

4,20%
4,29%
7,69%
7,0%
6,5%

sporty

4,20%
3,43%
7,69%
4,3%
13%

business

4,20%
2,58%
0%
3,8%

grunge

1,68%
2,15%
5,13%
2,2%
6,3%

hiphop 4,7%

Style Trends by fashionoffice.org and styleradar.com, beautyradar.com

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