27 June 2021

MQ Vienna Fashion Week 21 campaign sujet photographed by Markus Morianz is inspired by the start into a new adventure

Vienna based internationally working photographer Markus Morianz (studied at the University of Applied Arts Vienna) was inspired for the new campaign of the 13th edition of the MQ Vienna Fashion Week by the architecture of the entry to the spa area of Steigenberger Hotel Herrenhof. This year's MQ Vienna Fashion Week campaign was developed out of the thoughts about a 'new beginning' and 'lightness'. The MQVFW21 shows will happen from 13 until 19 September 2021 as usual in the tent in front of the MQ (MuseumsQuartier).

Images, from left: The MQ Vienna Fashion Week 21 campaign motif was created on the stairs of the spa area of the fashion week's hotel partner Steigenberger Hotel Herrenhof in Vienna. The shape of the handrail reminded photographer Markus Morianz of a ship's rail. The railing adds to the campaign's light colors (standing for lightness and a new beginning) a maritime feeling of navigating on a boat to new adventures. Photo: © Markus Morianz.

Right (from the front, left counterclockwise): The picture shows the MQ Vienna Fashion Week organisers Elvyra Geyer and Zigi Mueller-Matyas, Steigenberger Hotel Herrenhof General Manager Elisabeth Perwanger, photographer Markus Morianz and the new model talent Dolores. Photo: © Markus Morianz.

Credits of the MQVFW21 campaign:
Fotograf: Markus Morianz
Fotograf Assistenz: Simon Brandstätter
Model: Dolores / ADDICTED TO MODELS
Make Up und Hairstyling: Martina Hirsch /schminkraum.at
Fashion: amateur
Location: Steigenberger Hotel Herrenhof, Wien
Foto Equipment: DIGITALSTORE Vienna