3 November 2022

Campaign for Balenciaga / adidas collection shot by photojournalist Joshua Bright with Bella Hadid, Isabelle Huppert, boxer Jermell Charlo,... celebrates implicitly a new working world

From today, the Balenciaga / adidas collection is available in stores. The launch was accompanied by a campaign shot by award-winning photojournalist Joshue Bright whose works are published in newspapers like The New York Times or The Guardian (bio). The cast of the campaign consists of protagonists from film (Isabelle Huppert), modeling (Bella Hadid), sport (boxer Jermell Charlo) or music (singer BCW). The locations are classical office spaces with piles of paper, landline phones, writing utensils and desktop computers. The fashion / sportswear pieces appropriate for nowadays changed life & (remote) job world appear in this setting like an antagonism to the old-fashioned working world. The campaign videos by Rosie Marks present "the cast acting out typified office behaviors, exemplifying boredom, aggression, stress, and self-satisfaction" such as described in today's media release. The images and videos are published at instagram.com/balenciaga/.

Image: Model Bella Hadid wearing Balenciaga / adidas. The collection was launched today on 3 November 2022 in selected Balenciaga and adidas stores, on balenciaga.com, on adidas.com/balenciaga and in a series of exclusive pop-ups in Bangkok, Dubai, Los Angeles, Osaka, Seoul, Tokyo, and Toronto.