22 January 2022

Comfortable knits & shoes, classic blazer for autumn; seen at Austrian design label Fateeva which works with overproduced materials

Fashion.at searched for comfortable outfits for late summer, autumn and found some pieces at the latest press information about the Viennese brand Fateeva by Elizaveta Fateeva who studied under Bernhard Willhelm, Veronique Branquinho, and Raf Simons at the University of Applied Arts Vienna. For her label, the designer with international fashion experience and production knowledge creates collections from overproduced materials. At the website fateeva.net, a video for an insight into the design and production process including the search of deadstock materials is published (also on view in a post on Instagram @fateeva.studio). The Austrian in 1983 in Russia born Elizaveta Fateeva founded her own brand in 2017 while working for Lanvin as Head Designer Men's Shoes in Paris (2012 to 2018). Before (2011 and 2012), she was designer of men's and women's shoes at Jil Sander in Milan, and later in 2018 and 2019, Creative Consultant Women's Shoes at Salvatore Ferragamo. Elizaveta Fateeva who has received over the years support by the Austrian Fashion Association and the Vienna Business Agency counts with her approach to the design and production of everyday wear in couture quality produced by local artisans to the protagonists of the Viennese slow fashion movement for reducing the waste of resources. The label withstands the pressure to present in seasonal cycles in favor to close the life-cycle of unused premium materials.

In an article from 2020 published at viennabusinessagency.at, she says asked about the fashion industry in uncertain times: "The industry is trapped in a maelstrom, being swept from collection to collection, always going further and faster for fear of being pulled under. … The entire global construct and its composition need to be revisited and restructured."

The shoe collections are named and numbered without relation to a year or traditional fashion seasons 'Season 1', Season 2', and 'Season 3'; number three consists of comfortable models like sneakers for women and men.

Images of pieces from the 'Collection 1' by Fateeva, from left: Classic jacket in wool mix in off white, lined with silk, worn at the picture with wide leg trousers in cool wool in black, lined with silk. Middle: Knitted ribbed long sleeve polo in off white silk and cashmere blend in combination with wide skirt. Right: Knitted silk yarn polo in black and white mix worn white straight leg trousers in off white. Photos: © Tatyana Vlasova.