17 November 2022

Highlights of the H&M Innovation Metaverse Design Story Collection with couture pieces for the virtual world and real life

Today, the H&M Innovation Metaverse Design Story Collection was presented with information about the three 'dimensions' where the ready-to-wear for women and men with digital couture appeal will be available. The real life items designed with circularity in mind will be available from 8 December on hm.com. The second dimension where they appear is the rental programme of H&M in selected stores. The third dimension where the virtual collection co-designed and crafted by H&M and the London-based Institute of Digital Fashion will be available is the digital world. It's announced that the H&M Metaverse experience with the presentation of the digital garments opens on 1 December at hm.com.

Images, from left: The digital products from the H&M Innovation Metaverse Design Story Collection will be presented on 1 December at the Metaverse experience on hm.com. It's announced that five augmented reality filters will be accessible via the H&M app. The filters were designed in partnership with the Institute of Digital Fashion.
Right: Highlights of the real life collection are jewelry pieces for women and men with the appearance of liquid metal, sequin items (on view a short dress; the sequins are made from 100% recycled polyester from plastic bottles; the shell and lining: 100% recycled polyester from textile waste), and shoes made in parts of recycled materials such as the metallic women's sandals with wrap-around spiral. Some of the products are available for real life and the digital world as well such as the sandals on view above.