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22 September 2023
Austrian TV presenter and businesswoman Victoria Swarovski is the face of the new Lascana Fall/Winter campaign
The international active brand Lascana (part of the Otto Group), headquartered in Hamburg, Germany, presented its new campaign with Austrian TV presenter and businesswoman Victoria Swarovski this week. The Swarovski heiress recently launched her own dirndl collection in collaboration with traditional clothing manufacturer Krüger and is currently one of Austria's most noticed celebrities, not least because of her relationship with Austrian Red Bull owner Mark Mateschitz.
Victoria Swarovski became widely known in Germany and Austria as the presenter of the dance show 'Let's Dance'. The campaign entitled 'Make It Your World' for the new Lascana Fall/Winter 2023/24 collection benefits from the cosmopolitan and uncomplicated flair that surrounds Swarovski in the media. The collection consists of a diverse range of products, from lace lingerie to boucle dresses, knit looks, jeans, and blazers for various occasions.
The campaign is supported by Munich-based Serviceplan Campaign and Hamburg-based Markenfilm and was shot on location and in studios in Tenerife and Tallinn. In addition to the presentation of the collection with two short films by fashion film director Lauro Cress on the https://www.lascana.de/new-season/ landing page, the new campaign will be featured in over 20 Lascana stores in Germany and over 1,000 shop-in-shop locations, as well as on retail platforms such as Zalando and the Otto Group subsidiary 'About You'.
Images: Victoria Swarovski is the face of the new Lascana Fall/Winter 2023/24 campaign 'Make It Your World'. Photos: © Lascana.
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