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24 August 2022

Fashion is leading the industry ranking of the metaverse survey by the German Association for the Digital Economy (BVDW); discussion at the trade fair DMEXCO (21, 22 Sept) in Cologne, Germany



The results of the metaverse study conducted by the German Association for the Digital Economy (BVDW - Bundesverband Digitale Wirtschaft) with a survey among more than 100 specialists and managers from various industries will be discussed next month at the DMEXCO in Cologne, Germany. The trade fair for digital marketing & tech happens this year on 21 and 22 September. Dr. Giovanna Graziosi Casimiro, Head of Metaverse Fashion Week, XR and Metaverse Producer (Decentraland Foundation), is one of the speakers at the talk under the title 'Enter the Metaverse - a journey into the fascinating next-gen internet' at the Blue Stage (dedicated to technology & innovation) of the DMEXCO on 22 September.

Recently, results of the study were published on bvdw.org such as that 82 percent of the respondents believe that the fashion industry will benefit most from the metaverse. Nico Wohlgemuth (DAYONE), deputy chairman of the metaverse department at the BVDW, encourages to think dematerialization for consumer goods such it was practiced in gaming for years and is a new megatrend in the fashion business like for the outfit collections for avatars or the promotion of products in the metaverse. Last mentioned activities lead to another important result of the survey. 87 percent of the respondents are convinced that the metaverse will influence primarily marketing and PR across all sectors.

The third aspect mentioned at the BVDW article alongside the outlook for industries with the most benefits and the corporate divisions where the metaverse will be established the fastest, is education for the job market. According to Carsten Rossi (Kammann Rossi), head of the Metaverse Lab: Society – General Framework, Ethics and Sustainability in the Metaverse Department of the BVDW, a close cooperation between educational institutions, research institutes and companies is needed for preparing young people for future requirements.

Images, from left: Graphics of results of the metaverse survey by the BVDW concerning the industries with the most benefits from the metaverse and (right) in which corporate divisions the metaverse will establish itself the fastest. The metaverse study was conducted between 28 June and 15 July 2022. Source: https://www.bvdw.org/der-bvdw/news/detail/artikel/bvdw-umfrage-zum-metaverse-unternehmen-muessen-von-der-gaming-branche-lernen/


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