3 July 2023

Jeweler A.E. Köchert presented jewelry box-inspired interior design of the Salzburger store in time with the upcoming Salzburg Festival

Every summer, the city of Salzburg becomes one of the centers of the international opera and theater world. The Salzburg Festival was co-founded by Max Reinhardt, whose 150th anniversary is being celebrated this year with a series of projects; details at salzburgerfestspiele.at/en/celebrating-reinhardts-150th-birthday. A special theme of this year's festival, which runs from 20 July to 31 August, is love stories, as described in the blog post 'Four Great Love Stories' about four operas, including 'Orfeo ed Euridice' by Christoph Willibald Gluck and Henry Purcell's 'The Indian Queen'. One of the highlights of the theater programme is 'Amour', based on the film by Austrian Oscar-winning director and screenwriter Michael Haneke.

Now, just in time for the Salzburg Festival, Austrian jeweler A.E. Köchert offers a glimpse inside its Salzburg store, which features a new architecture inspired by the idea that customers feel as if they are stepping into a jewelry box. The jeweler has over 200 years of experience (since 1814) and became internationally famous for the stars of Empress Elisabeth, known as the Sisi stars.

The company, run by the sixth generation of the Köchert family, creates most of its jewelry in its own workshop in Vienna. The interior of the Salzburg store was redesigned by BWM Architekten, a Viennese firm known for developing new interiors that aesthetically blend with existing original design elements. In the A.E. Köchert store, the wooden floor and antique furniture were elegantly contrasted with the soft mauve walls and leather interior. At the entrance, the old arcades of the building are integrated into the interior design from different centuries.

Images: Views of the renovated A.E. Köchert store at Alter Markt 15 in Salzburg. Photos: © Andreas Kolarik.