was the Elfenkleid label set up? Autumn 2000.
did you choose the name “Elfenkleid“? Did you want it to
be associated with morning dew, meadows and dancing fairies?
Elfenkleid... is a play on words, whose purpose is to attract attention
and excite curiosity. Of course the first thing one thinks of is morning
dew, meadows and women dancing in floaty dresses, and that does not
bother us. What matters much more to us is that our collections are
always based on specific themes that usually have very little in common
with elves or fairy tales. but which nevertheless contain a certain
element of theatricality and which excite the imagination. The designs
are thus not perforce “elven”, and so perhaps many people
are surprised when they see our clothes. At any rate, the name Elfenkleid
sticks in the mind. next>>>