ELFENKLEID shop opening: 3.10. 19.00 Margaretenstraße 39/3+4, 1040 Vienna, Austria

shop/creative space for socialisation in an old cloister

interview in german>>>

How important to your work was your college course in fashion/clothing technology?
Very important; at all events the basic technical craft training is indispensable. You definitely can’t get a collection up and running on creative talent alone.

When did you launch your first collection? Was it immediately after college?
No, just a year later, in other words in Autumn 2000, we showed our very first collection during Imota – Internationale Modetage in Vienna and Berlin.

What brought the Pierre Lang Fashion Award to your attention back then?
A friend introduced us to Mario Soldo (Imota organiser) who then asked us to take part in Imota after he had seen parts of our collection. next>>>

foto: rafaela pröll, www.elfenkleid.com