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GLOBAL STYLE
spring/summer 2010

Tracking fashion!

The globalisation of our society causes the increasing importance of 'tracking'. If it's DNA analysis and ancestry, or the production circle and certified materials - the emerging interest in where we or the things we are using come from, is the leading idea of this 'Global Style'. In between some beach inspired pieces for watching the main routes travelers take.

fig.: original beginning with the...

Green Screen Goddess No. 1 (Ten Thousand Waves) by Isaac Julien, 2010. Endura Ultra photograph, 180 x 240 cm. Courtesy: the artist and Roslyn Oxley9 Gallery, Sydney. London born (1960) and living Isaac Julien studied art at St Martin's School. His film installation on African migration with the title 'Western Union: Small Boats' was recently featured by puma.creative and Creative Africa Network. Isaac Julien's multi-screen film 'Ten Thousand Waves' (on this page) explores the cultural complexities and emotional baggage of diaspora and migration through a story told of Chinese immigrants living and working in the United Kingdom. It is part of the 17th Biennale of Sydney (12 May – 1 August 2010) which follows the curatorial concept 'The Beauty of Distance: Songs of Survival in a Precarious Age'. One of the Biennale main themes are distance, diaspora and aesthetics in African and Caribbean Art.

Green eye shadow 'Shimmermoss' from the 'To The Beach' collection by MAC Cosmetics, available exclusively in May and June 2010.

Necklace by Daniela De Marchi, SS2010. The Milan based designer is inspired for the piece on this page by corals. Daniela De Marchi says: "I don’t copy, I don’t invent anything; I listen to the form and mold the material – beauty thrives in every object. Trees, cork, coral, cliffs, leaves; images from the subconscious, atemporal, remind me that I exist. Everything is part of me. Absolute beauty is the soul of the world."

Beach chair from the H&M 'Designers against Aids'-collection which comes into stores from 20 May 2010 on. 25% of sales will be donated to youth HIV/AIDS awareness projects.

'Vanilla Sky' top and brief from the Organic Cotton-collection by Skiny, SS2010.

Bag made from recycled African textiles by 20den, Slow Fashion Award 10. Photo: Gunda Dittrich, Slow Fashion. agency for sustainable design. In April 2010, the Austrian label 20den was chosen as one of the 10 finalists of the Slow Fashion Award 10. For the bag, 20den has used wax printed promotional textiles from a travel agency in Agadez/Niger. Before manufacturing the bag, 20den overprinted the African textile with a very usual European pattern that is called in German 'footprints of a cock'. (The official translation of 'Hahnentritt' makes of a cock a dog, and instead of a footprint a tooth - dog-tooth check.)

Screenshot from Anvil's website www.trackmyt.com, April 2010. US t-shirt label Anvil's website on www.trackmyt.com provides an insight into certified cotton, textile production, advices to reduce the Carbon Footprint and offers a tool for tracking the own Anvil-t-shirt by tipping in the number from the 'Tracking label' which is sewn into shirts since 14 August 2009; at the first step into kid-shirts. Anvil announces that the tracking code will be included into other products in the near future.

Video: 'Road to Zion' by Grammy award winner Jamaican Damian Marley feat. US-rapper and actor Nas. The video for the track from the album 'Welcome to Jamrock' (2005) was filmed in Kew Gardens in Queens (New York) showing men in prison (Nas) and Damian Marley who is handing out postcards with the 'Lion of Zion' - a symbol for Africa, peace and freedom. On 18 May 2010, the newest project by Damian Marley and Nas will be released: 'Distant Relatives' is an album about the musicians' African roots, migration, globalisation. On the new project, Damian provides the instrumentation and sound, while the beats and lyrics come from Nas www.distantrelatives.com.


Source: Original article with video and images on http://www.fashionoffice.org/culture/2010/globalstyle4-2010.htm.


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