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spring/summer 2010

VIENNA INSIGHT by publisher Karin Sawetz, May 2010
Karin Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.).

Poolbar Fashion

Today (21 May 2010), I have tried another vehicle to reach a place which evoked my journalistic interest. The weather continues to be unsteadily since days, but as the windy rain between the sunshine is warm and the location is situated on my favorite training tour, I took my bike.

The tour goes through the Viennese Prater which smells at this time of the year and especially in the combination rain/sunshine like a flower shop. After around 20 minutes I have reached the new location 'Pratersauna' which hosts since last year music, art, and design events.

Contrary to official press events, I visited the Pratersauna 'incognito'. The pool-picture (below) on this page is from this 'undercover appearance'. Inside the Pratersauna, a very friendly woman invited me immediately to show me the location - although she didn't know that I wanted to report about it. I asked her some questions about the program and when the Pratersauna opens each day, etc.

Since 19 May, the Pratersauna hosts the Poolbar Festival. Today, Andrew Weatherall is in concert, tomorrow on 22 May, the Fagget Fairys will perform on stage. Sunday is the last day, that the Poolbar Festival heats up the dancefloors in the Pratersauna.

The Pratersauna opens each day in the spring/summer months at 11.00 and closes at 4.00 in the early morning. Concerts begin at 21.00 or 22.00. Saturday pool parties start at 14.00.

View the image of the Poolbar Style Contest 2010 winner design „Explode“ by Isebuki. Poolbar offers the shirts on the website The music festival extended its activities into fashion with printed illustrations on vintage pieces from the 60s, 70s, which were collected by the Poolbar team. Since 2004, Poolbar invites t-shirt illustrators and bag designers to the annual poolbar::style::award.

Source: Original article with map and images on


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